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Last Update

2015-10-29T00:00:00.000Z

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Amanda Hager McGuckin

Partnering

SSWUG.ORG

HQ Phone:

SSWUG.ORG

6420 East Broadway

Tucson, Arizona 85710

United States

Company Description

SSWUG.org is the one of the largest community-driven sites that focuses on enterprise technology, as more than 570,000 members regularly visit our site for answers to their IT-related questions and to access the information they need to grow as profession ... more

Find other employees at this company (4)

Background Information

Employment History

Director of Marketing
Infochimps Inc

Global Storage and Virtualization Marketing Manage
SolarWinds Inc

Consultant
McGuckin Hager

Marketing Programs Manager
Quickshift Inc

Affiliations

Executive Board Member
Austin AMA

Secretary
American Marketing Association

Founder
GoMarket

Advisory Board
SXSW Inc

Education

BA
English
Texas State University

Web References (85 Total References)


When McGuckin Hager joined ...

contentpropulsion.com [cached]

When McGuckin Hager joined Infochimps in 2012, the company was a provider of data services.

...
So McGuckin Hager was tasked with a very ambitious mission: generate a whole new pipeline of enterprise leads really fast.
The Market Research
Partnering with SSWUG, the SQL Server Worldwide User Group, McGuckin Hager and her team commissioned a market research study of SSWUG members, almost all of them database administrators, to find out about the state of big data and to identify the market opportunity.
McGuckin Hager said they commissioned the study to confirm their assumptions about big data and the cloud, but were surprised to find that most database administrators were not interested in the cloud.
...
To give the report a push, McGuckin Hager hired a PR consultant, Jeff Salzgeber, to promote it.
...
Be at the right place at the right time: McGuckin Hager admitted that her timing couldn't have been better. Working for a big data provider at the cusp of the big data revolution, and publishing original research with never before seen data points, was either the result of incredible foresight or super good fortune. McGuckin Hager said she lucked into it. But as Seneca said, luck is what happens when preparation meets opportunity. McGuckin Hager is pretty damn good at what she does.


Content Marketing Archives - Content Propulsion

contentpropulsion.com [cached]

When McGuckin Hager joined Infochimps in 2012, the company [Read more...]


Client Recommendations | T9 Productions

t9productions.com [cached]

-- Amanda McGuckin Hager, Director of Marketing at Infochimps, via LinkedIn


T9 Productions | Complete Computer Solutions

t9productions.com [cached]

-- Amanda McGuckin Hager, Director of Marketing at Infochimps, via LinkedIn


Community | Infochimps Big Data Platform Blog

blog.infochimps.com [cached]

Infochimps Director of Marketing Amanda McGuckin Hager Description: Lean methodology has provided a great framework for validating your business assumptions and model - by leveraging an Inbound Marketing model with Lean, you can benchmark against your hypotheses while also growing your business in real, measurable ways.

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