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Alyson Hoag

Master Makeup Artist


HQ Phone: (212) 984-4105

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575 5Th Ave. 33Rd Fl.

New York, New York 10017

United States

Company Description

Lancôme is committed to providing first-rate quality service you can trust. With Lancôme, you can be sure to enjoy the best in product innovation along with personalised advice through our beauty consultations. With delightful textures, cutting-edge activ ... more

Find other employees at this company (1,455)

Background Information

Employment History

Chief Executive Officer and Founder

Laura West of The Center for Joyful Business

Contributing Writer

The Piedmont Review


WordPress Services

Personal Trainer

My Fitness


Authentic Beauty LLC



Web References (190 Total References)

Self Acceptance | Mythbuster Beauty [cached]

Alyson Hoag was gracious enough to invite me to visit her Authentic Beauty®booth at the Sundance Film Festival this weekend. Alyson has several years experience as a Master Makeup Artist for Lancome, Borghese, Revlon, Sebastian, and Aveda. A few years ago she read the book "Simple Abundance" by Sarah ban Breathnach, and it took her life and career in a different direction. She was inspired to create her own business to assist individuals striving for their best selves, their most authentic selves.

"After a certain point in a woman's life," says Alyson, "she isn't concerned about trends. She wants to look great. She wants to feel great. She wants professional guidance not one more trip to the department store to be sold another bag of goods that may or may not be what she needs."
I met Alyson in Park City at the Treasure Mountain Inn, home of the Slamdance Festival.
Alyson had her lights and all her makeup set up; she was busy applying makeup on an Expo goer. Although we had never met, she immediately recognized me and greeted me with a warm hug. Alyson has a gorgeous head of yes, naturally curly hair! What I had read about her is how she really is, the genuine article. I quickly realized that Alyson has a wealth of information when it comes to makeup colors and the how to's for great makeup technique. She really has a lot to offer for any one trying to look their best.
At the end of an extremely busy day at Sundance, Alyson took the time to make me over!
Apparently, Alyson had done her face and eye makeup the day before and she loved it and received several compliments. Alyson quickly remedied the situation by removing her existing eye makeup and starting over. She created a custom dark neutral brown liner, placed a purplish gray shadow on the lid and neutral skin tone on her brow bone as a way to accentuate her eyes and not detract from their natural beauty. Alyson said that women need to learn good makeup brush techniques and emphasized the importance of blending. She also placed a beautiful gold shimmer liner underneath her eye, to really make her eyes light up and "pop.
There is so much to say, and Alyson Hoag shared some great makeup advice and information with me. All this week I will continue to share my experience with her, and encourage you to ask any questions. She has been writing about her own experiences at Sundance at her Authenic Beauty blog, and had a hilarious run-in with Woody Harrelson in a public restroom (what a dork)!

Real Women/Real Sexy with Angel Maynard | A fun web series for women who want to keep it sexy while keeping it real [cached]

In this episode of Real Women/Real Sexy Angel interviews Alyson Hoag, owner and creator of Authentic Beauty Salon in Atlanta. Alyson discusses the philosophy behind women finding their "Authentic Self" and learning to love the evolving beauty that is in all of us!

Authentic Beauty | Best Self Magazine [cached]

Posted inBest Beauty | TaggedAloe vera, Alyson Hoag, authentic beauty, blondes, body mist, brunettes, dry cuticles, dry shampoo, HollyBeth Organics, Laura Carson Miller, mascara tips, redheads | Leave a comment

Alyson Hoag from Authentic Beauty is here to give you her best advice on how to dress up your lips for fall.
Alyson Hoag from Authentic Beauty gives her Best Advice
Posted onDecember 27, 2013byFlannery Winchester
Authentic Beauty's Alyson Hoag is here with her tips for party-ready holiday makeup to help you look your best this New Year's Eve.
Alyson Hoag of Authentic Beauty Shares Her Beauty Tips
Alyson Hoag has worked hard to create a fun, beautiful environment where women of all ages, colors, shapes and sizes can go to learn about how to enhance their already-present natural beauty and ... Continue reading →
Posted inUncategorized | Tagged10 Degrees South, Alyson Hoag, anniversary party, authentic beauty, beauty. self confidence, natural beauty | Leave a comment
According to surveys by Alyson Hoag, Atlanta's eyebrow guru and founder of Authentic Beauty, a whopping 98 percent of women do not believe they are beautiful. Alyson says her ... Continue reading →

Hair | Mythbuster Beauty [cached]

Finish by lightly tapping around face with soft clean towel to set in makeup (tip from Alyson Hoag, makeup artist at Authentic Beauty).

More News & Happenings [cached]

Congratulations to Alyson Hoag, owner of http://myimagejourney.comAuthentic Beauty, for the nomination in Best Self Atlanta Magazine's "Best of 2013" Contest in the category "Best Place for Eyebrows.

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