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This profile was last updated on 10/21/14  and contains information from public web pages and contributions from the ZoomInfo community.

Allison Bolch Moran

Wrong Allison Bolch Moran?

Chief Executive Officer

Racetrac Petroleum Inc.
Store Support Center 3225 Cumberland Blvd. Suite 100 (View Map)
Atlanta, Georgia 30339
United States

Company Description: Headquartered in Atlanta, GA, RaceTrac has been serving guests since 1934. RaceTrac operates more than 300 convenience store locations in five southeastern states....   more
Background

Employment History

Board Memberships and Affiliations

51 Total References
Web References

www.dslinc.com, 29 Nov 2012 [cached]
It also has greater flexibility for us to act on trends in the coming years," said Allison Moran, senior vice president of the company's RaceTrac division. Moran and Billy Milam, the retailer's senior vice president of store development and the company's RaceWay division, provided CSNews with an exclusive interview about the development of the new RaceTrac prototype.
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Moran and Milam spearheaded the RT6K project, but the entire company - all individuals at the Store Support Center and Store Operations - had input into the new prototype, which debuted in Acworth, Ga., in January.
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According to Moran and Milam, planning for the RT6K began in 2010.
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"At that time, we had not drastically modified the interior layout of our stores in almost seven years, yet our model had been evolving over that time period," said Moran.
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"We wanted to break the mold, to be perceived as a neighborhood store that is beyond the typical convenience retailer and closer to a QSR," said Allison Moran, RaceTrac's senior vice president.
Breaking the Mold From the beginning, RaceTrac's team wanted to have a softer, more open feel to the store. It sought to incorporate a more intuitive design for guests and more flexibility for the retailer to create opportunities as they develop within the retail landscape.
"We wanted to break the mold, to be perceived as a neighborhood store that is beyond the typical convenience retailer and closer to a QSR [quick-service restaurant]," said Moran, who added that one of the key references that shaped their thinking was the work done in 2009 by the NACS/Coca-Cola Retailing Research Council. "Finding Your Way Forward," the Council's report, "framed a lot of our thinking and gave us a platform from which we launched much of our initial planning and considerations," she said.
Inside the store, the RT6K allocates more space to immediate consumables like food and dispensed beverages within the sales area. However, most of the expansion in the store footprint, according to Moran and Milam, is in the areas of the store that guests never see.
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"Our store teams told us the backroom in our stores was tight and somewhat inefficient," said Moran. "We focused on making our team members' lives simpler and more enjoyable by increasing the size and backroom adjacencies and making space on the sales floor so tasks are completed more readily, thus giving our team members more time to serve our guests."
"The RT6K is brighter, more open and more intuitive for our guests. It also has greater flexibility for us to act on trends in the coming years." - Allison Moran, RaceTrac Petroleum
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From left: Store Manager Chuck Adams, RaceTrac Senior VP Allison Moran, Acworth Mayor Tommy Allegood, RaceTrac President Max Lenker, Georgia Community Partnerships Manager Kristi McLinskey and Georgia Director of Operations Eric Ritter celebrate the opening of the RT6K prototype in Acworth, Ga.
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"We had to analyze every aspect of our operation and consider what changes needed to be made throughout the system so we could get the most out of our investment," said Moran.
RaceTrac has received overwhelmingly enthusiastic feedback from both customers and employees who love the new RT6K. prototype.
To do this effectively, RaceTrac involved individuals from all over the organization. "We asked them to candidly identify the pain points of our current store model. We sought their input and feedback on the new design and even developed a mock store so our team members could walk the environment and genuinely experience the design," Moran explained.
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Moran and Milam said all of RaceTrac's major markets will have at least one RT6K by the end of October, with Atlanta leading the way with six prototypes this year.
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Moran and Milam said they've received overwhelmingly positive feedback from their guests and even store associates.
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Everyone not only wants an RT6K in their market, but they are clamoring for an opportunity to work in one," said Moran.
Despite the positive results and reviews, RaceTrac views RT6K as a work in progress still. "It's in our DNA to continually innovate and improve," said Moran, whose father is company chairman, CEO and 2009 CSNewsHall of Famer Carl Bolch Jr. "But we're obviously very proud of all the hard work our team put into this store."
By Allison Moran CSP Daily ...
www.cspnet.com, 23 Oct 2012 [cached]
By Allison Moran CSP Daily News |
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In this CSP Daily News exclusive, the chain's senior vice president, Allison Moran (who--as reported earlier this week--has been named the company's new CEO effective Dec. 31), discusses how doing things "the RaceTrac way" helped in the launch of the newest prototype:
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Allison Moran is senior vice president of the RaceTrac Division of RaceTrac Petroleum Inc., Atlanta.
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Allison Moran Senior Vice President of the RaceTrac Division RaceTrac Petroleum Inc.
Foundation Board of Trustees - Children's Healthcare of Atlanta
www.choa.org, 21 Aug 2014 [cached]
Allison Moran CEO RaceTrac Petroleum
"RaceTrac's third annual Free ...
www.cspnet.com, 27 Oct 2013 [cached]
"RaceTrac's third annual Free Coffee Week is our way of showing our guests how much we appreciate them," said RaceTrac CEO, Allison Moran.
"Sodapalooza FreeFill is an exciting time ...
www.csnews.com, 3 May 2014 [cached]
"Sodapalooza FreeFill is an exciting time at RaceTrac, and we invite Trac Fanatics to enjoy a summer full of soda again this year," said RaceTrac CEO Allison Moran.
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