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2016-12-05T00:00:00.000Z

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Wrong Allen Spence?

Allen Spence

Marketing Director

Borden Dairy Company

HQ Phone: (214) 459-1100

Email: a***@***.com

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Borden Dairy Company

8750 N. Central Expressway, Suite 400

Dallas, Texas 75231

United States

Company Description

Borden Dairy Company, headquartered in Dallas, Texas, employs approximately 3,900 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodserv ... more

Find other employees at this company (688)

Background Information

Employment History

Brand Manager

Beam Inc.

Brand Manager

The Scotts Miracle-Gro Company

Web References (30 Total References)


"It is an honor to have ...

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"It is an honor to have our brand affiliated with such an important and iconic film series," said Allen Spence, Beam Global Spirits & Wine's brand manager, Courvoisier.


Massachusetts Beverage Business | BeverageBusiness.com

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"Courvoisier has had a successful year with programs that have introduced the brand to new audiences and engaged our core consumers," says Brand Manager Allen Spence. Its big campaign has been the House of Courvoisier, a program Spence says combines luxury with the world of fashion, sports and entertainment.

...
"He led in-depth seminars, hosted wait staff education trainings and made visits to key accounts in each market," Spence says. As far as how consumers are enjoying Courvoisier, he points to neat or on the rocks as being the standards. There are some specialty cocktails that Courvoisier has developed including the Brown Sugar, the Courvoisitini and the CV Strawberry Lemonade. "Our drink recipe program has helped us reach new audiences, especially women," he explains. "Courvoisier's future looks to be very exciting. We will continue to host House of Courvoisier events throughout the country and are looking at other exciting programming to reach our core new customers," says Spence.


The brand manager, Allen ...

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The brand manager, Allen Spence, noted Fortune's emphasis in making Courvoisier more inviting to consumers."Fortune Brands is moving the needle for us," he explained, noting how tastings and training are key to their strategy.

...
Allen Spence of Courvoisier agrees with that."Be on the lookout for us in 2007 and beyond!"


Pictured above from left is Jermaine ...

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Pictured above from left is Jermaine Dupri unveiling the ad with Allen Spence, brand manager, Beam Global Spirits & Wine.


BET Hip-Hip Awards photo with Ciara ...

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BET Hip-Hip Awards photo with Ciara & Allen Spence, Brand Manager, Beam Global & Spirits & Wine

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(BLACK PR WIRE) Allen Spence, brand manager, Beam Global Spirits & Wine, with R&B superstar Ciara at the recent House of Courvoisier BET Hip-Hop Awards Pre-Party at Studio 72, hosted by Jermaine Dupri.

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