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This profile was last updated on 6/18/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Operating Officer

Phone: +91 **********  
Local Address:  India
Company Description: Madura Fashion & Lifestyle, an IT and web-enabled organisation, is the first-ever apparel company to have successfully implemented the ERP SAP system. It is also...   more

Employment History

Board Memberships and Affiliations

108 Total References
Web References
Madura Fashion & Lifestyle | About us | Management team, 18 June 2015 [cached]
Sooraj Bhat, Brand Head - Allen Solly
Madura Fashion & Lifestyle | Media | Features, 21 Dec 2011 [cached]
Allen Solly releases
How Allen Solly said sorry!
Allen Solly from the house of Madura Garments has always strived to convey its identity as an Indian originated brand offering a retail experience with a global outlook. Their new store at Connaught Place, Delhi takes the retail experience up a notch.
Cool Summer Air Allen Solly launches it summer collection 'Air Shirts', a collection of cool summer fashion apparel designed with special light yarn that after comfort and style in the season.
Allen Solly has launched Colour Lab, an innovative digital app that gives customers the freedom to get creative with the shades of their clothes
Allen Solly has recently launched its first exclusive kids store at the Phoenix Mall located in Bangalore, in an interpreted design identify of its mainline flagship.
Contemporary look for Allen Solly
An interview with Sooraj Bhat, Brand Head, Allen Solly, on the rebranding exercise
Allen Solly, the international apparel brand, with its new range of 'Friday Dressing,' is targeting young working women.
Allen Solly COO Sooraj Bhat talks about the brand's growth plans and the concept of Friday Dressing in an interview with Sportswear International (India edition).
Allen ..., 19 Feb 2015 [cached]
Allen Solly
Sooraj Bhat, Brand Head, Allen Solly
Madura Fashion & Lifestyle | Our brands | Allen Solly, 18 June 2015 [cached]
Allen Solly Madura Fashion & Lifestyle | Our brands | Allen Solly
Allen Solly links
Allen Solly stag with new logo
Allen Solly: Unveiling The New look!
Allen Solly on Brand Equity's Most Exciting Apparel Retailers' list for 2014 >>
For the first time co-create with Allen Solly >>
Allen Solly
Launched in India in 1993, Allen Solly brought about a completely new concept to menswear in India - Friday Dressing. In the years that followed, the brand, with its Anglo-American heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands. Today it is one of India's most popular and easily recognised brands in the branded premium apparel segment. Consumers understand it as a vibrant and upbeat work wear brand. Allen Solly's recall with Friday Dressing is clearly the strongest.
Convention is not a word that exists in the brand's vocabulary, and from the beginning the brand not only broke the rules of formal workplace dressing, but also re-wrote them. The dull world of business dressing with its greys and whites was shaken up by Allen Solly, which unapologetically added vibrant dashes of colour to its formal wear lines.
Allen Solly
The work casuals category is growing strongly due to several key trends:
Allen Solly is keen to tap into this large opportunity by strengthening what its best known for - Friday Dressing.
Allen Solly was the first brand in India to introduce Western wear for the working women in 2002.
Allen Solly has captured this spirit very well through its range of Friday Dressing.
It is in this context that Allen Solly makes a bold statement yet again, firmly believing that no breakthrough work happens when you are stressing out.
The brand's vision is to lighten up the workplace through a whole new range of preppy work casuals in bold colours, innovative fabric and young fits. Not only do these garments individually brighten up the work environment, but they also lend themselves to lateral coordination with each other, and the impact of the sum is greater than the individual parts.
Allen Solly, in keeping with the spirit of the brand's core and legendary 'Friday Dressing' tagline, has worked on a new Retail Identity that can be seen across all leading stores. The new identity takes inspiration from the brand's strong Nottingham heritage, which has been rendered in a very modern and contemporary manner. Nottingham is Allen Solly's birthplace and a city of stags.
The new identity for Allen Solly features the logo with a very prominent mnemonic (Stag) and a fresh new retail identity. The product has also been made more sophisticated, vibrant and upbeat. The new retail identity has been created keeping in mind the brand's British roots.
The Coat of Arms featured elements such as the Allen Solly Monogram, the Ram and the Stag, elements that represented the culture of the company and its products. The Ram was symbolic of the English wool industry and Allen Solly's place within it, while the Stag was representative of the city of Nottingham, wherein lays the brand's roots.
Madura Fashion & Lifestyle | Media | Press Releases | Allen Solly | Allen Solly Unveils Its Spring Summer 2012 Collection, 30 Mar 2012 [cached]
Allen Solly Unveils Its Spring Summer 2012 Collection Madura Fashion & Lifestyle | Media | Press Releases | Allen Solly | Allen Solly Unveils Its Spring Summer 2012 Collection
Allen Solly links
Allen Solly Unveils Its Spring Summer 2012 Collection
~ Give your wardrobe a new lease of life with an exciting new range by Allen Solly ~
Bangalore: This spring make a whole new fashion statement with Allen Solly's SS-12 collection. The latest range by Allen Solly comes in an exciting range of colours, cuts and silhouettes.
With paint box Brights, romantic nudes, colour blocking and patterns galore, get set to experiment with your look. Mix and match away! Get smart with Allen Solly's ' Friday dressing' range. Men can now carry-off a preppy sport look to work, whereas women can choose from pretty and prim or festival chic. Make everyday seem like Friday with a riot of new patterns and tones that suit your everyday fashion whim.
Allen Solly Menswear: Resurgence of preppy sport as a category internationally has come well together with Allen Solly; revamping its Sport shirt category to reflect the original brand vision of 'Friday Dressing'.
Bright colours with rich, lightweight fabrics in classic stripes to tartans form the crux of the collection. With ' Nautical' as the theme, the line comprises blues as the staple colour with dashes of red, green and yellow complementing the breezy white and navy colouration.
Allen Solly's premise of an alternative work wear look comes across in the classic patterns contemporised with inventive yet pleasing colours.
Allen Solly is your own personalised designer.
REDEFINE REFINED -Make every day of the week feel like a Friday with Allen Solly's Friday Dressing.
About Allen Solly Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place. Originating from the large portfolio of international brands of Coats Viyella - UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of Relaxed Formal Wear to India - bold and bright colours, concepts and patterns.
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