Madura Fashion & Lifestyle | Our brands | Allen Solly
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Launched in India in 1993, Allen Solly
brought about a completely new concept to menswear in India - Friday Dressing.
In the years that followed, the brand, with its Anglo-American heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's
Today it is one of India's most popular and easily recognised brands in the branded premium apparel segment.
Consumers understand it as a vibrant and upbeat work wear brand.
recall with Friday Dressing is clearly the strongest.
Convention is not a word that exists in the brand's vocabulary, and from the beginning the brand not only broke the rules of formal workplace dressing, but also re-wrote them.
The dull world of business dressing with its greys and whites was shaken up by Allen Solly
, which unapologetically added vibrant dashes of colour to its formal wear lines.
The work casuals category is growing strongly due to several key trends:
is keen to tap into this large opportunity by strengthening what its best known for - Friday Dressing.
was the first brand in India to introduce Western wear for the working women in 2002.
has captured this spirit very well through its range of Friday Dressing.
It is in this context that Allen Solly
makes a bold statement yet again, firmly believing that no breakthrough work happens when you are stressing out.
The brand's vision is to lighten up the workplace through a whole new range of preppy work casuals in bold colours, innovative fabric and young fits.
Not only do these garments individually brighten up the work environment, but they also lend themselves to lateral coordination with each other, and the impact of the sum is greater than the individual parts.
, in keeping with the spirit of the brand's core and legendary 'Friday Dressing' tagline, has worked on a new Retail Identity that can be seen across all leading stores.
The new identity takes inspiration from the brand's strong Nottingham heritage, which has been rendered in a very modern and contemporary manner.
Nottingham is Allen Solly's
birthplace and a city of stags.
The new identity for Allen Solly
features the logo with a very prominent mnemonic (Stag) and a fresh new retail identity.
The product has also been made more sophisticated, vibrant and upbeat.
The new retail identity has been created keeping in mind the brand's British roots.
The Coat of Arms featured elements such as the Allen Solly Monogram
, the Ram and the Stag, elements that represented the culture of the company and its products.
The Ram was symbolic of the English wool industry and Allen Solly's
place within it, while the Stag was representative of the city of Nottingham, wherein lays the brand's roots.