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2015-06-18T00:00:00.000Z

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Wrong Allen Solly?

Allen Solly

Chief Operating Officer

Madura Fashion & Lifestyle

Direct Phone: +91 **********       

Madura Fashion & Lifestyle

India

Company Description

Madura Fashion & Lifestyle, an IT and web-enabled organisation, is the first-ever apparel company to have successfully implemented the ERP SAP system. It is also the first company globally to integrate Retek ERP with SAP ERP. Always at the cutting edge ... more

Find other employees at this company (614)

Background Information

Employment History

AM - Projects
Aditya Birla Nuvo Limited

Affiliations

Founder
Colour Lab Salon

Web References (188 Total References)


Madura Fashion & Lifestyle | About us | Management team

www.maduragarments.com [cached]

Sooraj Bhat, Brand Head - Allen Solly


Madura Fashion & Lifestyle | Media | Features

www.maduragarments.com [cached]

Allen Solly releases

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How Allen Solly said sorry!
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Allen Solly from the house of Madura Garments has always strived to convey its identity as an Indian originated brand offering a retail experience with a global outlook. Their new store at Connaught Place, Delhi takes the retail experience up a notch.
Cool Summer Air Allen Solly launches it summer collection 'Air Shirts', a collection of cool summer fashion apparel designed with special light yarn that after comfort and style in the season.
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Allen Solly has launched Colour Lab, an innovative digital app that gives customers the freedom to get creative with the shades of their clothes
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Allen Solly has recently launched its first exclusive kids store at the Phoenix Mall located in Bangalore, in an interpreted design identify of its mainline flagship.
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Contemporary look for Allen Solly
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An interview with Sooraj Bhat, Brand Head, Allen Solly, on the rebranding exercise
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Allen Solly, the international apparel brand, with its new range of 'Friday Dressing,' is targeting young working women.
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Allen Solly COO Sooraj Bhat talks about the brand's growth plans and the concept of Friday Dressing in an interview with Sportswear International (India edition).


Madura Fashion & Lifestyle | Our brands | Allen Solly

www.maduragarments.com [cached]

Allen Solly Madura Fashion & Lifestyle | Our brands | Allen Solly

Allen Solly links
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Allen Solly stag with new logo
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Allen Solly: Unveiling The New look!
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Allen Solly on Brand Equity's Most Exciting Apparel Retailers' list for 2014 >>
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For the first time co-create with Allen Solly >>
Allen Solly
Launched in India in 1993, Allen Solly brought about a completely new concept to menswear in India - Friday Dressing. In the years that followed, the brand, with its Anglo-American heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands. Today it is one of India's most popular and easily recognised brands in the branded premium apparel segment. Consumers understand it as a vibrant and upbeat work wear brand. Allen Solly's recall with Friday Dressing is clearly the strongest.
Convention is not a word that exists in the brand's vocabulary, and from the beginning the brand not only broke the rules of formal workplace dressing, but also re-wrote them. The dull world of business dressing with its greys and whites was shaken up by Allen Solly, which unapologetically added vibrant dashes of colour to its formal wear lines.
...
Allen Solly
The work casuals category is growing strongly due to several key trends:
...
Allen Solly is keen to tap into this large opportunity by strengthening what its best known for - Friday Dressing.
...
Allen Solly was the first brand in India to introduce Western wear for the working women in 2002.
...
Allen Solly has captured this spirit very well through its range of Friday Dressing.
...
It is in this context that Allen Solly makes a bold statement yet again, firmly believing that no breakthrough work happens when you are stressing out.
The brand's vision is to lighten up the workplace through a whole new range of preppy work casuals in bold colours, innovative fabric and young fits. Not only do these garments individually brighten up the work environment, but they also lend themselves to lateral coordination with each other, and the impact of the sum is greater than the individual parts.
Allen Solly, in keeping with the spirit of the brand's core and legendary 'Friday Dressing' tagline, has worked on a new Retail Identity that can be seen across all leading stores. The new identity takes inspiration from the brand's strong Nottingham heritage, which has been rendered in a very modern and contemporary manner. Nottingham is Allen Solly's birthplace and a city of stags.
The new identity for Allen Solly features the logo with a very prominent mnemonic (Stag) and a fresh new retail identity. The product has also been made more sophisticated, vibrant and upbeat. The new retail identity has been created keeping in mind the brand's British roots.
The Coat of Arms featured elements such as the Allen Solly Monogram, the Ram and the Stag, elements that represented the culture of the company and its products. The Ram was symbolic of the English wool industry and Allen Solly's place within it, while the Stag was representative of the city of Nottingham, wherein lays the brand's roots.


Madura Fashion & Lifestyle | Our brands | Allen Solly

www.madurafnl.com [cached]

Allen Solly Madura Fashion & Lifestyle | Our brands | Allen Solly

Allen Solly links
...
Allen Solly stag with new logo
...
Allen Solly: Unveiling The New look!
...
For the first time co-create with Allen Solly >>
...
Allen Solly sale to splash more colour to your wardrobe this monsoon! >>
---------------------------------------------
Allen Solly opens its flagship store in Guwahati >>
---------------------------------------------
Allen Solly launches custom fit trousers >>
Allen Solly
Launched in India in 1993, Allen Solly brought about a completely new concept to menswear in India - Friday Dressing. In the years that followed, the brand, with its Anglo-American heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands. Today it is one of India's most popular and easily recognised brands in the branded premium apparel segment. Consumers understand it as a vibrant and upbeat work wear brand. Allen Solly's recall with Friday Dressing is clearly the strongest.
Convention is not a word that exists in the brand's vocabulary, and from the beginning the brand not only broke the rules of formal workplace dressing, but also re-wrote them. The dull world of business dressing with its greys and whites was shaken up by Allen Solly, which unapologetically added vibrant dashes of colour to its formal wear lines.
...
Allen Solly
The work casuals category is growing strongly due to several key trends:
...
Allen Solly is keen to tap into this large opportunity by strengthening what its best known for - Friday Dressing.
...
Allen Solly was the first brand in India to introduce Western wear for the working women in 2002.
...
Allen Solly has captured this spirit very well through its range of Friday Dressing.
...
It is in this context that Allen Solly makes a bold statement yet again, firmly believing that no breakthrough work happens when you are stressing out.
The brand's vision is to lighten up the workplace through a whole new range of preppy work casuals in bold colours, innovative fabric and young fits. Not only do these garments individually brighten up the work environment, but they also lend themselves to lateral coordination with each other, and the impact of the sum is greater than the individual parts.
Allen Solly, in keeping with the spirit of the brand's core and legendary 'Friday Dressing' tagline, has worked on a new Retail Identity that can be seen across all leading stores. The new identity takes inspiration from the brand's strong Nottingham heritage, which has been rendered in a very modern and contemporary manner. Nottingham is Allen Solly's birthplace and a city of stags.
The new identity for Allen Solly features the logo with a very prominent mnemonic (Stag) and a fresh new retail identity. The product has also been made more sophisticated, vibrant and upbeat. The new retail identity has been created keeping in mind the brand's British roots.
The Coat of Arms featured elements such as the Allen Solly Monogram, the Ram and the Stag, elements that represented the culture of the company and its products. The Ram was symbolic of the English wool industry and Allen Solly's place within it, while the Stag was representative of the city of Nottingham, wherein lays the brand's roots.


Contemporary look for Allen ...

www.madurafnl.com [cached]

Contemporary look for Allen Solly Madura Fashion & Lifestyle | Media | Features | Contemporary look for Allen Solly

...
Allen Solly releases
...
Contemporary look for Allen Solly
...
An interview with Sooraj Bhat, Brand Head, Allen Solly, on the rebranding exercise
...
Allen Solly, which was launched in India in 1993, has proved to be the most innovative brands of Madura Fashion & Lifestyle. India's most popular and easily recognised brand, Allen Solly - with its Anglo-American heritage - introduced a completely new concept to menswear in India - Friday Dressing.
Madura Fashion & Lifestyle has now undertaken a rebranding exercise to make Allen Solly more upbeat and vibrant. Sooraj Bhat, Brand Head, Allen Solly, explains the changes that are on the anvil.
...
Can you tell us about the rebranding of Allen Solly in terms of the need for such an exercise, the strategy adopted to undertake this and the underlying theme of the re-branded product? The endeavour here was to bring a bit of Allen Solly's rich heritage on the brand but in a contemporary manner. Allen Solly was granted Coat of Arms and the Stag was an important element in it. Moreover, Allen Solly's birthplace Nottingham, England, is a city of stags.
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We have introduced a new identity for Allen Solly - the logo with a very prominent mnemonic (Stag) and a fresh new retail identity. The product has been made more sophisticated, vibrant and upbeat.
...
Allen Solly is one of the most salient and best distributed women's-wear brand in the country and we have aggressive plans to strengthen the position.

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