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2016-04-04T00:00:00.000Z

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Wrong Allen Nance?

Mr. Allen Nance

President

Mansell Group Inc

Direct Phone: (404) ***-****       

Mansell Group Inc

3500 Piedmont Road Suite 320

Atlanta, Georgia 30305

United States

Company Description

Mansell Group is one of the country's fastest growing private marketing companies. The company was named to the Inc. 500 list in 2004. Founded in 1999, we've built our reputation on the ability to bridge the marketing and technology gap to create solution... more

Find other employees at this company (12)

Background Information

Affiliations

Member of the National Board of Directors
Georgia Tech Business Network

Board Member
Scrubs

Board Member
Springbot Inc

Board Member
REscour Inc

Advisory Board Member
Diane Avoli

Board Member
bmbleb

Education

B.S.

Georgia Institute of Technology

B.S. degree

The University of West Georgia

B.S. degree

University of West Georgia

M.S. degree

Georgia Institute of Technology

Web References (197 Total References)


Email Marketing Leaders | WhatCounts Leadership Team

www.whatcounts.com [cached]

Allen Nance

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Allen Nance CEO Our fearless leader, Allen spends his days being the most vociferous person in the office, high-fiving the team, and chatting with clients. When not inspiring the Atlanta tech scene, Allen's either walking, boxing or surfing.
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Allen Nance - CEO
Allen Nance is a son, brother, husband, dad, entrepreneur, boxer, golfer, author, mentor and technology fanatic. From his rented house in 2000 he founded a company that a decade later would become WhatCounts.
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Georgia Trend magazine selected Allen in 2004 for its "40 under 40" feature, which recognizes rising young business leaders from across the state. In 2005, Allen authored Inside the Minds: Technology Enabled Marketing - a Prerequisite for Survival, published by Aspatore Books. In 2009, Allen was featured in the Atlanta Business Chronicle as a "Rising Business Leader under 40".
He received his B.S. degree from the University of West Georgia and his M.S. degree from the Georgia Institute of Technology. Allen is also active in the community. In 2007, he founded the Southern Foundation, which raises money and provides scholarships to teens who are the first in their family to attend college. He is active in Young President's Organization (YPO) as well as helping launch new businesses through Georgia Tech's Advanced Technology Development Center (ATDC) and FlashPoint accelerator program.


Smart Marketing: Big Data, Personalization & Automation

www.whatcounts.com [cached]

Listen to this webinar by our CEO Allen Nance about Smart Marketing.

Big Data, Personalization & Automation: Everyone's talking about it, everyone wants to use it, but is anyone showing you how?
Big data, personalization, and automation continue as mega trends in the digital marketing space. Join WhatCounts CEO Allen Nance as he explains how some of our top clients are sending "smarter" messages to their customers.


B2BCamp » The "Unconference" for B2B Marketing and Sales » Allen Nance

b2bcamp.com [cached]

Allen Nance | Allen Nance 

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Allen Nance
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Allen Nance
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Allen Nance's details
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Allen Nance's presentations The 10 Sales and Marketing Mistakes that stopped me from Building a $100M Business
Allen Nance is a son, brother, husband, dad, entrepreneur, boxer, golfer, author, mentor and technology fanatic. From his rented house in 2000 he founded a company that a decade later would become WhatCounts.
...
Georgia Trend magazine selected Allen in 2004 for its "40 under 40" feature, which recognizes rising young business leaders from across the state. In 2005, Allen authored Inside the Minds: Technology Enabled Marketing - a Prerequisite for Survival, published by Aspatore Books. In 2009, Allen was featured in the Atlanta Business Chronicle as a "Rising Business Leader under 40".
He received his B.S. degree from the University of West Georgia and his M.S. degree from the Georgia Institute of Technology. Allen is also active in the community. In 2007, he founded the Southern Foundation, which raises money and provides scholarships to teens who are the first in their family to attend college. He is active in Young President's Organization (YPO) as well as helping launch new businesses through Georgia Tech's Advanced Technology Development Center (ATDC) and FlashPoint accelerator program.


In this episode of On Doers, ...

www.whatcounts.com [cached]

In this episode of On Doers, our always passionate CEO Allen Nance, talks about angel investing and founding the recently launched TechSquare Labs with Paul Judge.

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In this episode of the Work Talk Show with DJ Waldow and Nick Westergaard, that burning question is answered by our CEO Allen Nance.


"What's alarming ... [is] the large ...

www.ecommercetimes.com [cached]

"What's alarming ... [is] the large companies forming data alliances for someone else's benefit," says Allen Nance, president of Mansell Group.

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"What's alarming to me isn't the strategies companies are applying for their own benefit, but the large, large companies forming data alliances for someone else's benefit," says Allen Nance, president of e-mail marketing communications and CRM firm Mansell Group in Atlanta.
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Nance cites product registration cards as a prominent example. While the consumer who purchased a new dishwasher may think she's submitting her appliance information directly to Kenmore, in fact, a sizeable data management agency provides the service to Kenmore for free so that it might receive consumer data and sell it elsewhere. Companies' willingness to sell data is increasing, Nance tells the E-Commerce Times, and will collide with consumers' push to control that data which applies to them.
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"That creates great consumer services and enhances experiences," Nance says.
However, profiling is happening outside of existing B2C relationships. "Nobody's talking about it, but all of these data mining technologies are creating psychographic profiles of people's behaviors and habits," he continues. Now credit reports -- straight financial profiles -- are mixed with behavior profiles and farmed out to third-party agencies. "They take a little bit of information about my shopping at Brooks Brothers and my travel records and my Kenmore washer, and that scares people," he says.

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