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This profile was last updated on 6/16/15  and contains information from public web pages and contributions from the ZoomInfo community.

Alistair Millar

Wrong Alistair Millar?

Executive Director

Email: a***@***.com
Butterfly London
125 Mortlake High Street
London sw14 8sn
United Kingdom

Company Description: Butterfly London delivers brand strategy & innovation to leading global companies with a focus on the consumers of the Emerging Markets

Employment History

14 Total References
Web References
Our Team : Butterfly London, 23 Feb 2015 [cached]
Alistair Millar - Executive Director
Alistair brings 20 years of marketing experience to Butterfly in insight, innovation, communications development, shopper marketing and marketing strategy gained from global roles at Unilever and Diageo. He is passionate about brands and about how people use them to project desired elements of their personality.
In his role as Global Head of Consumer Planning at Diageo his team picked up several awards, but the one he was most proud of was for leading Diageo's Best Planning Team.
Alistair Millar, Executive ... [cached]
Alistair Millar, Executive Director at Butterfly
There's often something interesting but ..., 22 Sept 2013 [cached]
There's often something interesting but seldom anything that really brings a brand to life and makes an impression on us, especially for our Executive Director, Alistair Millar, former Global Head of Planning for Diageo travel retail.
Company News, 2 May 2011 [cached]
Alistair Millar, Head of Consumer & Shopper Planning, Diageo GTME
Alistair Millar, Head of Consumer & Shopper Planning at Diageo GTME, explains the strengths of the approach: "This study reminds us that we should not take everything that passengers tell us at face value.
"The essential message that our passengers are giving to us is that it is the emotional benefits of an airport visit that truly sets it apart," concludes Millar. / 'Emporium' sets new luxury liquor benchmark [cached]
Diageo GTME Head of Consumer Planning Alistair Millar explains the challenge of reaching these defined groups. He says Shopping Lovers are "affluent, discerning shoppers - while enthusiastic about shopping, adoring of brands and excited by retail innovation - are unforgiving of weak offers and retail experiences that fail to match their expectations.
Millar explains the challenge: "Compared to male shoppers, the majority of female shoppers have less knowledge of the liquor category - one serious consequence of that is that they also have less emotional engagement with the category too.
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