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This profile was last updated on 12/20/12  and contains information from public web pages and contributions from the ZoomInfo community.

Alistair Millar

Wrong Alistair Millar?

European CMI Manager - Magnum

Phone: +31 ** *** ****  HQ Phone
Email: a***@***.com
Unilever N.V.
Unilever House 100 Victoria Embankment
London , London EC4Y 0DY
United Kingdom

Company Description: Unilever PLC is one of the parent companies of the Unilever Group (Unilever), which is a supplier of consumer goods across foods, and home and personal care...   more

Employment History

  • European CMI Manager - Personal Care
    Unilever N.V.
  • Global CMI Manager - Lynx and Axe
    Unilever N.V.
  • Head of Consumer and Shopper Planning
    Diageo plc
  • GTME Head of Consumer Planning
    Diageo plc
  • Freelance Marketing Consultant
    A J H Millar Ltd Head of Consumer & Shopper Planning
  • ResearchTalk
11 Total References
Web References / 'Emporium' sets new luxury liquor benchmark [cached]
Diageo GTME Head of Consumer Planning Alistair Millar explains the challenge of reaching these defined groups. He says Shopping Lovers are "affluent, discerning shoppers - while enthusiastic about shopping, adoring of brands and excited by retail innovation - are unforgiving of weak offers and retail experiences that fail to match their expectations.
Millar explains the challenge: "Compared to male shoppers, the majority of female shoppers have less knowledge of the liquor category - one serious consequence of that is that they also have less emotional engagement with the category too.
Management Archive - ResearchTalk, 27 Oct 2012 [cached]
Alistair Millar
Search for "Confirmit" - ResearchTalk, 7 Mar 2007 [cached]
Alistair Millar, Unilever
Alistair Millar
Advertising Research 2006 - Conference CD: Programme - World Advertising Research Center Store, 14 Dec 2007 [cached]
Alistair Millar, Global & European Consumer Insight Manager Axe/Lynx, UNILEVER
Search for "egg" - ResearchTalk, 7 Mar 2007 [cached]
Alistair Millar, Unilever
Alistair Millar
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