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This profile was last updated on 2/21/14  and contains information from public web pages and contributions from the ZoomInfo community.

Alistair Hughes

Wrong Alistair Hughes?

Managing Director

Local Address: London, London, United Kingdom
Savoir Beds Limited
Old Oak Lane
Old Oak Lane, London NW10 6UD
United Kingdom

Company Description: Savoir Beds are manufactured in the UK, but we ship all over the world. We are always happy to provide a quotation on shipping, but as a guide: Europe: £300 -...   more

Employment History


  • MD
30 Total References
Web References
The three finalists were selected by ..., 21 Feb 2014 [cached]
The three finalists were selected by the judging panel Jenny Gibbs, Principal of KLC School of Design, Philippa Clark, Journalist for the FT, Alistair Hughes Director of Savoir Beds, David Linley, founder of Linley and Gabby Deeming, Decoration Editor of House and Garden Magazine.
Savoir Beds, World's Best Luxury Mattress & Bed Store in Phoenix Arizona, 1 April 2010 [cached]
Though prices start at $8,000, Alistair Hughes, owner and CEO of the British based company, feels that Savoir's presence in the U.S. is timely, as well: "Savoir represents a smart investment in healthy living and smart economics.
With 28 grades of mattress firmness, "one can choose to 'sleep IN a cloud, or ON a cloud," explains Alistair Hughes, London based owner of Savoir Beds.
• John Galvin - mentored by ..., 5 Jan 2014 [cached]
• John Galvin - mentored by Alistair Hughes, Managing Director of Savoir Beds
Decorex International 2013 - Interviews, 6 July 2013 [cached]
Industry Profile: Alistair Hughes of Savoir
When entrepreneur Alistair ..., 1 June 2013 [cached]
When entrepreneur Alistair Hughes bought a dilapidated bed manufacturing company in the late 1990s, he set out to create a brand that would prove popular all over the world. Now he is bringing the world's most expensive bed to the Middle East
"No one can deny it's a lot of money," says Savoir's managing director Alistair Hughes, a former management consultant who acquired the bed manufacturer when it was struggling in the late 1990s. "But for the kind of people who spend $10,000 a night staying in a presidential suite or driving a fabulous car, it's something that could very well appeal."
Now Hughes is targeting the Middle East, where he thinks his ultra-expensive beds will go down like a storm.
He tells BOLD that the Gulf countries, and Lebanon too, are in his sights as places where he expects his brand to take off.
He has already sold $1.5 million worth of beds to one of his clients in Lebanon, but that's just the start.
Hughes says he is doing more business than ever in the Gulf and is considering a proposal to open showrooms in Dubai, Qatar and Jeddah.
"We buy clothes to quite detailed specifications of fit and at the very top end of the market you have them made for you," Hughes says. "You spend a third of your life in bed, so why wouldn't you have it made for you too?"
The company had been around since 1905, initially set up as the bed-making arm of the Savoy Hotel in London. By the late 1990s the company was failing but Hughes reckoned that with the right marketing the brand could be made to work in a world becoming increasingly obsessed with luxury - so he rescued the company via a management buyout in 1997.
Hughes decided to launch the brand outside of the UK, although it is fair to say he struggled at first, unable to get his beds into the market.
"Every retailer, even Harrods, told us that our products were too expensive," he says.
Hughes likes to point out that life's most important events - conception, birth and death - usually take place in a bed.
"The bedroom should really be celebrated," he says.
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