Owner Alicia Nolte said her vision for the future of the 20-year-old women's wear and accessory boutique is much grander than its past.
Beyond the crisp and chic look of what had been the City of Longview's Fire Station No. 6 since the 1960s is a former residence directly behind the station - to be named The Station - that will house a florist shop, a salon to help provide pampering services for East Texas women and a soon-to-be landscaped outdoor venue that can be rented for receptions, parties and perhaps even weddings, Nolte
had a strong vision for what she
wanted the former fire station to look like.
Accented with recessed display areas and lighting, the liberal use of mirrors and unique chandaliers and sconces, Nolte
feels the new Cherry Hill & Co. will continue to attract its long established clientele from throughout East Texas and the Shreveport and Dallas areas.
In the past, the shop has focused mainly on small-sized fashioned.
"Now, 50 percent of our inventory is going to be jewelry, shoes and accessories," Nolte
And women are not the only targeted market for the new Cherry Hill, she