Creative Director, UX
As a Creative Director in the Austin office, Alice leads teams in all aspects of UX.
passionate belief is that the secret to designing truly innovative and compelling user experiences involves understanding and having empathy for the often unarticulated needs and behaviors of real people.
To this end, Alice
is dedicated to helping projekt202 consistently deliver solutions that delight end users, differentiate our clients, and make the world a happier, simpler place to be.
With a background in ethnography and interactive design, Alice's work has spanned educational gaming and early TV-Web integration to next-generation eCommerce, ERP, EMR, finance, and consumer electronics.
has been delivering exceptional user experiences to clients across diverse organizations and industries since 1998.
Prior to projekt202 Alice
provided UX research, analysis, and design leadership on projects with a wide range of clients including Microsoft WebTV, Yahoo!, Texas Instruments, and Sprint
An award-winning designer, Alice has co-authored several publications on unique interaction techniques, spoken on panels at CHI and SXSW and is named as an inventor on a set of user interface patents.
Alice is also an artist whose work has been shown in studios in Alberta, British Columbia and Texas.
Outside of engaging end users, Alice
often finds herself engaged in other creative pursuits like yoga, improv, crafty home projects, her
son's magic shows, or envisioning the future p202 Vancouver office.