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This profile was last updated on 8/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Ali Wing

Wrong Ali Wing?

Founder and Chief Executive Offic...

158 West 27th Street
New York, New York 10001
United States

Company Description: giggle offers parents-to-be the best in baby gear and baby registry! Shop now for healthy baby gifts, bedding, baby clothes, strollers, car seats, baby furniture,...   more

Employment History

Board Memberships and Affiliations


  • MBA , management , finance/securities and marketing
    J.L. Kellogg Graduate School of Management
  • BA , Communications and International Affairs
    Lewis & Clark College
  • MBA , management , finance/securities and marketing
    Northwestern University School of Law at Northwestern University
  • JD , management , finance/securities and marketing
    Northwestern University School of Law at Northwestern University
  • JD , management , finance/securities and marketing
    J.L. Kellogg Graduate School of Management
147 Total References
Web References
Our Board « New York Center For Children, 26 July 2014 [cached]
Ali Wing
Press Release 05-03-2010, 3 May 2010 [cached]
Ali Wing Media Contact: Grace Lee,, 212.334.5943
Baby Buggy Announces New Board Member: Ali Wing, Founder & CEO of giggle
NEW YORK, NY, MAY 3, 2010 - Baby Buggy, the New York-based charitable organization that provides essential products, clothing and gear to infants and children in need, announced the addition of Ali Wing, giggle™ Founder and CEO, to its Board of Directors.
"Baby Buggy is delighted to welcome Ali Wing to its Board of Directors," said Baby Buggy Founder & President Jessica Seinfeld.
A graduate of Northwestern University's J.L. Kellogg Graduate School of Management and Law School, Wing worked for a broad range of businesses including Fortune 500 companies and environmentally focused start-up brands before launching giggle in 2003. Since that time, the store has grown to 12 locations nationwide and Wing has become a parenting resource through her books, columns and regular TV appearances.
"We're thrilled to have a business leader like Ali Wing step up to help New York City's most vulnerable families in this time of great need."
In addition to working with Baby Buggy, Wing also lends her support as a Board Member for the New York Center for Children, serves on the Director's Council for the Children's Museum of the Arts, and is the Executive Director of the Tecumseh Foundation, a group founded by her father that awards education grants to children.
fertileHOPE - Board of Directors, 7 April 2005 [cached]
Allison Wing, President
Allison Wing, President
Ms. Wing is a strategic leader and decision-maker with a solid record of leading business units, both within and across multiple functions, to deliver exceptional business results.Wing has general management, operations, brand management, marketing, sales and business development experience in technology and consumer products companies.Wing has spent her career working with start-up, high-growth and turnaround companies, and is particularly strong at managing change.
Most recently, Wing was the Executive Vice President of Marketing and Business Development for Omniva Corp., a Kleiner Perkins funded security software company.Wing built the company's first enterprise revenue model resulting in $12 million in venture financing in 2001.In addition, Wing lead the company out of an R&D stage with a rebranding, the launch of its first enterprise product and the company's first Fortune 500, one-half million dollar sale.
Prior to her work with Omniva Corp., Wing was part of a three-member executive team to launch the first-ever, multi-channel (retail, e-commerce, catalog) retailer of branded environmental control products for allergy and asthma, Gazoontite.Twelve months later Wing had successfully raised more than $25 million in venture financing, hired a seasoned management team, achieved operating profitability in two of three channels and received national (Wall Street Journal, Business Week, USA Today) media recognition.
Wing launched her career as a member of the NIKE Inc. brand management team formed to launch NIKE's first women's sub-brand, Side One.The launch proved so successful Side One became NIKE Women's new fitness brand.Recruited for a two-member executive corporate development team, Wing went on to develop and launch a reorganization plan to leverage and grow NIKE's then almost $1 billion European operations.
Wing moved on to work as a turnaround management consultant, where she assumed interim management positions and facilitated revenue analysis, business planning and reengineering for financially distressed companies.Following her experience as a consultant, Wing worked as a corporate and securities attorney in the Silicon Valley.Wing represented start-up, high-growth and IPO-stage companies, as well venture capital investors and investment banks.
A graduate of the J.L. Kellogg Graduate School of Management as well as the Northwestern University School of Law at Northwestern University, Wing earned her MBA and JD with an emphasis in management, finance/securities and marketing.Wing earned her BA in Communications and International Affairs from Lewis & Clark College.Currently, Wing is a member of the Northwestern University School of Law Board, a member of the Forum for Women Entrepreneurs, a participant in the FWE "NextGEN CEO" Program and an advisor for several early stage, nonprofit and technology companies.
Yahoo - Omniva Policy Systems Ships Enterprise Product, Policy Manager, 31 July 2001 [cached]
``While we have loved the clever 'Disappearing Inc.' name , its limited descriptive ability was increasingly confusing for our customers , '' said Allison Wing , Omniva VP of marketing and business development. ``Our name more accurately and completely reflects what we offer : a comprehensive policy management solution that enables corporations to define , implement and enforce a broad range of policies necessary to control distributed electronic assets such as email.In other words , our solution is about much more than deleting unnecessary emails.We have received great feedback and support from our partners and customers , and are excited about this change.''.
About Policy Manager 3.0
Omniva Policy Manager enables companies to set and enforce email policies , and provides central , consistent control over email messages and documents without compromising user productivity.
wStartUp: Changing Hats: Lawyers Turned Entrepreneurs, 26 Sept 2011 [cached]
At a meeting in Silicon Valley one day seven years ago, when securities lawyer Ali Wing heard herself criticizing her client's revenue model, she knew the time had come to change hats. The daughter of a Montana land investor in a family of nine children, including five adopted siblings, Ali says "we were all raised to conquer the world. After attending Lewis and Clark College in Portland, she went to work at nearby Nike for eight years, picking up valuable marketing skills. Then she left to get an MBA because "I wanted more finance. She also thought a professional law degree could help because "I was from a working class family background and wanted every advantage in my pocket. At Northwestern she picked up a combined business law degree and in 1997 joined Silcon Valley law firm Gunderson Dettmer, whose clients fund fledgling businesses. When founding partner, now mentor, Bob Gunderson, first recruited her, he had told her "I would be happy to have you as a lawyer or a client."
Founder CEO Ali Wing When Ali first left law for business, she became marketing head at Gazoontite, a retailer of allergy products, But soon she became attracted by the opportunities presented by the growing demographic of older parents. So in 2003 she launched her company, Giggle, in San Francisco, to provide information, organic clothing, equipment, and smarter products for babies, along with customized services to make it easier when you become new parents. Now with products and services available both online and in 15 retail outlets around the country, Giggle offers customers personal shoppers, a baby registry, and various gear guides along with, as one recent customer commented, "a very cool aesthetic which appeals to professional women." Now based in New York, with a corporate staff of 40 and some 120 employees in the field, Ali Wing says "we're currently in expansion mode building out an executive team. Results make her point: last year overall sales were up 35%, with catalog and web sales skyrocketing by 70%. Ali sees herself as brand CEO and considers herself "atypically operational. I'm not a serial entrepreneur, but I do have global domination plans for Giggle. It may take a long time to build big plays, but I have the work ethic and tenacity to prevail, though I am also quick to delegate when I have the right team." But Ali Wing is just one of a host of former lawyers turned entrepreneurs who value their legal training but were lured by opportunities they couldn't resist.
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