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Background Information

Employment History

Senior Director, Ad Sales


Web References (9 Total References)

The Agency Events - Testimonials [cached]


Alfonso Cueto, senior ... [cached]

Alfonso Cueto, senior director of multimedia sales for ESPN Latin America Sports group ESPN has an edge to compete, because the live sports events it broadcasts on pay TV command huge audiences, said Alfonso Cueto, senior director of multimedia sales for ESPN Latin America. Viewers don't want to wait until big events end to watch them on less costly platforms.

Indeed, ESPN is the most profitable unit within The Walt Disney Co. empire, said Cueto.
Brazilians instead want to in hear about their own teams in Portuguese, said Cueto.
"The US is a like a crystal ball for Latin America," although the time lag for tech adoption keeps shortening, said Cueto.

"ESPN is dedicated to offering ... [cached]

"ESPN is dedicated to offering fans and advertisers the most unique multiplatform sports experience possible", said Alfonso Cueto, senior director of ad sales for ESPN Latin America.

Alfonso Cueto, Director of ... [cached]

Alfonso Cueto, Director of Ad Sales of ESPN said the challenges are "Local laws and minute restriction in Mexico and local agency protection laws in Brazil."

South Bend Tribune [cached]

Alfonso Cueto, 30, who works in sales for ESPN Latin America, agrees.The son of Cuban immigrants, he grew up playing basketball but was always a football fan, in part because of how big the sport is in Miami.

"It's a football town here," Cueto says.
Cueto says it's important for the league to recognize the distinctions between Hispanic groups in the U.S. Second-generation Americans might want to read about other Hispanics in the league but prefer to do so in English.

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