(13 Total References)
MASERATI CELEBRATES 90TH ANNIVERSARY WITH SOLID FIGURES
, once synonymous with pace, classiness and all the other feature of the famous Italian temperament, was in the danger of becoming an extinct brand in the 1990s.Celebrating its 90th anniversary this year, Maserati
seems to be back in the game again, with new models, drastically increased production and a more aggressive marketing campaign.Alfieri Maserati founded the "Societa Anonima Officine Alfieri Maserati" in 1914 in Bologna, as a company specializing in cars for road competition.
Success came soon, as the first Maserati
, the Tipo 26, scored a win in its class at the Targa Florio in 1926, and in 1939, a Maserati
won the Indianapolis 500.The company moved to Modena, its current location, in 1936.By the 1970s, however, production numbers plummeted to a few hundred vehicles per year and the brand was going through a crisis induced by bad management and poor cash flow.In the wake of a series of lawsuits for poor quality and service, Maserati
retreated from the US market in 1990.
A GLORIOUS COMEBACK?When Fiat Auto SpA
in 1993, the Modena-based factory put out around 800 units annually and its standing was badly tarnished.Fiat
, a mass-market car supplier, was having difficulties managing a niche brand, a fact mirrored by Maserati's
corporate figures following the takeover.
Following an extensive overhauling process that spanned many years and ran up costs in the range of millions of euros, Maserati
appears to be steering itself back into the fast lane, rebuilding its once cultic following.The company expects sales to reach 4,500 cars this year and aims to increase annual unit output to 10,000 by 2007.The company launched four new models this year, including a limited and numbered series Spyder to commemorate the 90th anniversary, as well as a new version of the Quattroporte, the four-door luxury limousine.Marketing is also a focal issue in Modena.After an absence of over a decade, Maserati
re-entered America in 2002, which - the company hopes - will account for as much as 50% of overall sales by 2005.Aside from former markets, Maserati
is looking to conquer new ones as well, including Russia and China.Hungary is part of this expansion strategy, as an exquisite Ferrari/Maserati salon is scheduled to open in the Hungarian capital in mid-November this year.
THE NEW KID BEHIND THE WHEELThe latest move by Maserati
was to hire the former head of Ford Europe
, Martin Leach, as CEO in June this year; a development sure to have been greeted with enthusiasm by stockholders and fans of the brand alike.
plans with Maserati
are multifold and ambitious."We will change everything [within the company] eventually," Leach told Business Hungary.As a first step, he
intends to capitalize on the brand's exclusivity and the fact it sells relatively few cars."We must strengthen further the one-to-one relationship with our customers," Leach said.This shouldn‘t be too difficult for Maserati
, since nearly all their cars are sold and custom-tailored well before they roll off the assembly line.
produced 25 MC12 cars this year, a modified version of the racecar the company uses in the FIA GT Championship series.The cars sold in record time despite the fact they cost about EUR 700,000.This is in addition to 90 Spyders the company produced for its anniversary, which were showcased at the Paris Auto Show in September.Following in Porsche's footsteps to name but one manufacturer, Maserati
developed a sports-utility-vehicle (SUV) called the Kubang, which was presented at the Detroit Auto Show two years ago.
Leach justifies the expansive strategy of Maserati
by insisting that demand for luxury cars is on the rise worldwide.
ClassicInside - The ClassicDriver Newsletter
Maserati Gets Ready To Celebrate Its 90th AnniversaryOn December 1st, 1914 Alfieri Maserati founded "Società Anonima Officine Alfieri Maserati", then located in Via de' Pepoli 11 in Bologna.
Maserati celebrated its 100th ...
Maserati celebrated its 100th anniversary by unveiling the Alfieri, a 2+2 concept that is 100% functional and could be put into production in as little as two years time.
Named for Alfieri Maserati, who founded "Officine Alfieri Maserati," the car was designed at Maserati's styling studios in Turin by a group led by Marco Tencone.
The A6 GCS-53 was the last Pininfarina design for Maserati
until the new Quattroporte and Gran Turismo were introduced. (Note: the last design in which Pinifarina himself had a hand was the Alfa Romeo 1600 Spider Duetto).
This entry was posted in Alfa Romeo, Concept Cars, Crossovers & SUVs, Fiat, Future Vehicles, Italy, Jeep, Maserati
, Mazda, Mopar, New vehicle introductions and tagged Alfa Romeo, Alfieri
, concept cars, crossovers, Jeep, Maserati
, Renegade by Bill Cawthon.
Silver Flag 2009
Alfieri Maserati, the son of Ernesto.
Manicardi giving our group a brief history of Maserati just before taking us on an extended guided tour around the Maserati factory.
I asked him afterwards why the tour had lasted longer than usual, I had been around the factory before, he
just replied: "Because I could see that you were all genuinely interested.
And at lunchtime on the Saturday, whilst wandering around the side streets of Castel'Arquarto, we came across a really nice side street restaurant, only to find Sir Stirling Moss with his
wife Lady Susie Moss, Maria Teresa De Filippis and Dott.
lunching with the event organisers at the table opposite.
The renowned Italian race and the spectacular reunion in the United States were dedicated this year to Maserati
on the 70th anniversary of the first of Maserati's
two wins at the Indianapolis 500 and the 80th anniversary of the first world record set by Maserati
Among the other extraordinary Maserati vehicles featured, a special mention goes to two single-seaters 4CM and two 250F, the car that Juan Manuel Fangio drove to clinch the Formula One world championship for Maserati in 1957.
In Pocono, the focus of everybody's attention was the 8-cylinder Maserati
known as "Boyle Special", which won the Indianapolis 500 in 1939 and 1940, courtesy of the Indianapolis Motor Speedway Museum
, together with the evolution of the 6-cylinder vehicle which, on September 28th 1929, established the flying 10 km land speed record, Maserati's first world record.
A San Nicolò si sposarono e fu solamente per motivi di lavoro (Rodolfo Maserati era un macchinista delle Ferrovie) che dovettero lasciare la cascina in Strada della Vignazza e trasferirsi a Voghera dove dal 1881 nacquero i figli Carlo, Bindo, Alfieri
, Mario, Ettore e Ernesto che, chi più chi meno, hanno tutti scritto un capitolo storico del motorismo creando un mito che ha segnato l'evoluzione della tecnica e cogliendo vittorie sulle piste di tutto il mondo, primo fra tutti quello a Indianapolis.
Carlo, Bindo, Alfieri
, Mario, Ettore and Ernesto
, sons who more or less, have each written a chapter in motoring history, creating a legend that signalled a technical evolution, amassing race victories the world over, most notably that of Indianapolis.
In that same year came the first important victory: at the Targa Florio, Alfieri Maserati together with Guerino Bertocchi, captured the up to 1500cc class in a Tipo 26.
And in the 1914 Alfieri had founded the Alfieri Maserati Workshop in Bologna.
Immediately after the First world War, having produced spark plugs for the Italian Air Force
dedicated himself to the construction of race cars, and with one of these, an Isotta Fraschini chassis with a modified Hispano-Suiza aero engine, obtained from 1922 to 1924 numerous successes.
And two years later in 1926, making its winning debut, came the Tipo 26, first car to bear the Maserati name.
Alla morte precoce di Alfieri nel 1932, Bindo, Ernesto e Ettore continuarono l'impresa e Ernesto fu il progettista di tutte le successive auto.
Dal 1936 al 1947 l'attività continuò nella stessa azienda, nel frattempo però ceduta alla famiglia Orsi, con i fratelli Bindo, Ernesto e Ettore che rimasero impegnati in prima persona nella progettazione e realizzazione di vetture.
After the premature death of Alfieri
in 1932, Bindo, Ernesto and Ettore
continued with the enterprise and Ernesto
was the designer of all the successive cars.
Maserati - Targa Florio
Thirty-three cars were entered in the 1926 Targa Florio, the raucous Bugattis with an exhaust note likened to the tearing of calico; sports Alfa Romeos stripped for an out-and-out racing car event; quieter, more refined OM sports cars and, amongst the red of Italy, the first Maserati driven by its creator, Alfieri Maserati #5, with Guerino Bertocchi acting as riding mechanic.
...Alfieri Maserati at the wheel of the Tipo 26
Three Maseratis were entered in the Targa Florio
held on 24 April and one of these was the new Tipo 26B car which was driven by Alfieri Maserati
Nevertheless, Alfieri Maserati
, who was a skilled and talented driver, did well to bring his
car across the line in third place.
...Alfieri Maserati at the wheel of the Tipo 8C 25001937 - 25th May - Palermo Park 195 miles: