is an Associate Group Director at Beall Research
& Training. Alexandra
comes to Beall Research & Training
with a market research and consulting background. Ms. Palermo
is an expert in qualitative research techniques and in identifying the psychological drivers of consumer behavior. Prior to joining Beall
, Alexandra was a Senior Project Manager at National Analysts Worldwide, where she
started as a Research Associate in 2005.
Alexandra has extensive experience in both qualitative and quantitative research techniques. She has led customer satisfaction tracking studies for Fortune 500 companies in manufacturing and home improvement, designed complex quantitative studies which included conjoint exercises for clients in the transportation industry, as well as conducted over a hundred in-depth interviews with C-level executives and business decision-makers. Her primary areas of expertise are in customer experience, pricing research, product testing and message testing.
Since joining the Beall team, Ms. Palermo has managed projects for clients across a variety of industries, including consumer retail, consumer durables, information technology and non-profit. Some of her recent projects include in-home interviews for bathroom storage products, telephone interviews with IT decision-makers for software tools, and qualitative research including text analysis of online reviews for a local non-profit..
Alexandra received her B.A. in Communication from Loyola University Maryland, with a minor in Marketing. In her spare time, Alexandra enjoys leading group fitness classes and exploring Chicago with her toddler-age daughter.