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This profile was last updated on 1/23/13  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Alexandra Palermo

Wrong Alexandra Palermo?

Associate Group Director

Madison Wells
1016 West Jackson Blvd. Suite 504
Chicago, Illinois 60607
United States

Company Description: Madison Wells provides a solid foundation from which to launch even the most challenging executive search. We have executed hundreds of searches, identifying highly...   more
Background

Employment History

Web References
C+R Research Welcomes a New B2B Research Director
crresearch.com, 3 July 2013 [cached]
C+R welcomes Alex Palermo, Research Director! Alex hails from Philly where, in her career, she has focused mainly on strategic custom market research. Prior to joining C+R, she was an Associate Group Director for Beall Research in Chicago and before that a Senior Project Manager for National Analysts in Philadelphia.
Alex has led customer satisfaction tracking studies for Fortune 500 companies in manufacturing and home improvement, and designed complex quantitative studies including conjoint exercises for clients in the transportation industry. After spending the first seven years of her career focusing on traditional quant research, she spent the past year managing qualitative studies and moderating in-depth interviews with consumers and business professionals. With C+R, Alex will mainly focus on serving our clients' B2B research needs by managing both qualitative and quantitative studies.
About Us
www.beallrt.com, 25 Nov 2012 [cached]
Alexandra Palermo
Alexandra Palermo is an Associate Group Director at Beall Research & Training.  Alexandra comes to Beall Research & Training with a market research and consulting background.  Ms. Palermo is an expert in qualitative research techniques and in identifying the psychological drivers of consumer behavior.  Prior to joining Beall, Alexandra was a Senior Project Manager at National Analysts Worldwide, where she started as a Research Associate in 2005.
Alexandra has extensive experience in both qualitative and quantitative research techniques.  She has led customer satisfaction tracking studies for Fortune 500 companies in manufacturing and home improvement, designed complex quantitative studies which included conjoint exercises for clients in the transportation industry, as well as conducted over a hundred in-depth interviews with C-level executives and business decision-makers.  Her primary areas of expertise are in customer experience, pricing research, product testing and message testing.
Since joining the Beall team, Ms. Palermo has managed projects for clients across a variety of industries, including consumer retail, consumer durables, information technology and non-profit.  Some of her recent projects include in-home interviews for bathroom storage products, telephone interviews with IT decision-makers for software tools, and qualitative research including text analysis of online reviews for a local non-profit..
Alexandra received her B.A. in Communication from Loyola University Maryland, with a minor in Marketing.  In her spare time, Alexandra enjoys leading group fitness classes and exploring Chicago with her toddler-age daughter.
C+R Research Services, Inc - Home
crresearch.com, 29 July 2013 [cached]
C+R welcomes Alex Palermo, Research Director! Alex hails from Philly where, in her career, she has focused mainly on strategic custom market research. Prior to joining C+R, she was an Associate Group Director for Beall Research in Chicago and before that a Senior Project Manager for National Analysts in Philadelphia. Alex has led customer satisfaction [...]
The post C+R Research Welcomes a New B2B Research Director appeared first on C+R Research Services, Inc - Home.
]]> C+R welcomes Alex Palermo, Research Director! Alex hails from Philly where, in her career, she has focused mainly on strategic custom market research. Prior to joining C+R, she was an Associate Group Director for Beall Research in Chicago and before that a Senior Project Manager for National Analysts in Philadelphia.
Alex has led customer satisfaction tracking studies for Fortune 500 companies in manufacturing and home improvement, and designed complex quantitative studies including conjoint exercises for clients in the transportation industry. After spending the first seven years of her career focusing on traditional quant research, she spent the past year managing qualitative studies and moderating in-depth interviews with consumers and business professionals. With C+R, Alex will mainly focus on serving our clients’ B2B research needs by managing both qualitative and quantitative studies.
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