Alexandra Hendrickson is President and Founder of Amaranth Group, Inc.
Until mid-2001, Alexandra was an executive at PPG Industries, Inc.
As Director, OneSourceCoatings.com
built and operated PPG Industries'
first e-commerce business.
Alexandra also held positions as PPG's Director, Marketing and New Business Development, Automotive Coatings, in Troy, Michigan and Director, Marketing and Business Development, Industrial Coatings Europe in Paris , France, where she created PPG 's strategic plan for expansion into Central Europe, identified $200 million in potential sales opportunities and negotiated key acquisitions there.
Before joining PPG, Alexandra lived in Budapest, Hungary for five years where she helped start up the now-thriving New World Publishing.
She also worked at the United States Embassy, developing programs to speed privatization in Hungary.
Among the programs she
implemented was one, in cooperation with the World Bank
, that systematized the privatization process and another that launched ESOPs (Employee Stock Option Plans) as a vehicle for small company privatization in Hungary.
Over 500 companies were taken private with ESOPs between 1993 and 1996.
Prior to 1992, Alexandra held senior executive posts in the Card Division of American Express Company in New York City and in Brighton, England.
As Director, Airline Marketing, she managed American Express Card marketing relationships with airlines worldwide and met annual business volume and share goals for the $12 billion business.
Alexandra was also previously a commercial lending officer at Bankers Trust Company (now Deutsche Bank) in New York.
Alexandra has an MBA in Accounting and Finance from the Wharton School at the University of Pennsylvania in Philadelphia and a BA in Economics and History from Northwestern University in Evanston, Illinois.
speaks German, French and modest Hungarian.