Alexander Asseily co-founder of opinion-sharing network, State (State.com) spoke with The Rio Times about its uses in Rio, Brazil and the world.
Recently in Rio, Asseily
presented at the Impacto Conference, a part of the Endeavour's Global Entrepreneur's week.
unveiled State's mobile app to a six hundred person audience which consisted of professionals from the technology, advertising and social enterprise industries.
After being well received at the conference, Asseily took some time to speak with The Rio Times about State.com and what it could do for international users living or visiting abroad and also its usefulness for Brazilians, a steadily growing percentage of the world's social media users.
explained that he
views Brazil as a receptive area both in terms of market expansion and social ideas.
"There's an awareness in Brazil," he
"It's changing and becoming more inclusive and reinventing democracy."
Users in Rio could express their opinions about everything including; the upcoming World Cup; the ongoing construction works for the 2016 Olympics; and the increased police presence on Rio's beaches.
explained two main ways he
could be useful to generate action and bring about change.
The first way can be utilized more by consumers and marketers; "There is a natural audience for the information.
For example if there are fifty opinions about a new product that's been released by Apple
or by Jawbone
"You can be sure that Apple
have someone who's looking at the page to understand what those opinions are.
That is a system where the audience is automatically there and it's presumably having an affect.
Efficient organizations tend to listen."
The second way State can bring about change, according to Asseily
, is through connections of viewpoints across borders and through the illumination viewpoints that might have previously been overshadowed.
"If you take a thousand, ten thousand, a hundred thousand people, who are brought together instantly because they share a perspective on a particular thing, amongst those people you will have those whose can provide/suggest actions," he
said "The best part about that is what you're doing is you're taking all the knowledge of the minority and spreading it into the whole group.
So basically automatic leadership emerges."
"The best solutions grow to the top," he