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2015-10-17T00:00:00.000Z

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Wrong Alex Andrianopoulos?

Mr. Alex Andrianopoulos

Vice President of Marketing

Guidance Software Inc

Direct Phone: (626) ***-****       

Email: a***@***.com

Guidance Software Inc

1055 East Colorado Boulevard

Pasadena, California 91101

United States

Company Description

Guidance Software, Inc. (Guidance) is a provider of software solutions used to conduct digital investigations. The Company�s EnCase platform provides an investigative infrastructure that allows its customers the capability to digitally investigate human r ... more

Find other employees at this company (1,092)

Background Information

Employment History

Business Management
SeeBeyond Technology Corporation

Education



University of Georgia

MBA
Management Information Systems and Marketing
Terry School of Business at the University of Georgia

bachelor's degree
Electrical Engineering
National Engineering University

bachelor’s degree
Electrical Engineering
National Engineering University

Web References (124 Total References)


Results show attacks successfully bypass perimeter security systems; better endpoint security neede | Paramountassure

paramountassure.com, $reference.date [cached]

"There is a growing shift in awareness with CISOs and other IT Security professionals recognizing that they must operate under the assumption of compromise and proactively detect anomalies to better defend the enterprise," said Alex Andrianopoulos, Vice President, Marketing at Guidance Software.


ALEX ...

www.salesbenchmarkindex.com, $reference.date [cached]

ALEX ANDRIANOPOULOS

An electrical engineer by training, Alex Andrianopoulos finds his technical background particularly relevant these days to his current role as VP of marketing for Pasadena, Calif.-based Guidance Software, which sells enterprise software solutions to respond to today's cyber threats.


ALEX ...

www.salesbenchmarkindex.com, $reference.date [cached]

ALEX ANDRIANOPOULOS

...
An electrical engineer by training, Alex Andrianopoulos finds his technical background particularly relevant these days to his current role as VP of marketing for Pasadena, Calif.-based Guidance Software, which sells enterprise software solutions to respond to today's cyber threats.
"One of my top priorities, if not the top priority at Guidance, is to instill a data-driven culture across everything we do," says Andrianopoulos, who has spent 22 years in leadership roles in the enterprise software industry, 15 of those years in marketing. "The olden days of marketing are truly olden, and instead we are in a new era of marketing. We now have available technology that provides us with a lot of objective and unfettered feedback."
The existence of high-quality data means that it's easier than ever before for the CMO to justify marketing expenditures to the CEO or CFO, because you're going to them with numbers, instead of beliefs, explains Andrianopoulos. "The bottom line is that becoming a data-driven organization enables you to understand how well you're doing, and it helps equip you with the appropriate tools, the appropriate arsenal of why you need to be in- vesting even more in marketing."
What does it mean to have a data-driven culture? It's not just about collecting endless streams of information that can easily overwhelm a marketing department, says Andrianopoulos. It's important for marketing organizations to think of the company's ultimate goals. "Be sure to understand why you are tracking what you are tracking," he cautions.
Creating a data-driven culture isn't enough. For 2015, Andrianopoulos is also focusing on instilling a culture of learning, where there's an emphasis on understanding past results and improving upon them. That includes observing and adopting the best practices of your industry peers. "I like to tell my team that plagiarism is not a bad thing. If you see a great idea that another marketing organization has used out there, don't shy away from it just because somebody else did it," he says.


ALEX ...

www.salesbenchmarkindex.com, $reference.date [cached]

ALEX ANDRIANOPOULOS

...
An electrical engineer by training, Alex Andrianopoulos finds his technical background particularly relevant these days to his current role as VP of marketing for Pasadena, Calif.-based Guidance Software, which sells enterprise software solutions to respond to today's cyber threats.
"One of my top priorities, if not the top priority at Guidance, is to instill a data-driven culture across everything we do," says Andrianopoulos, who has spent 22 years in leadership roles in the enterprise software industry, 15 of those years in marketing. "The olden days of marketing are truly olden, and instead we are in a new era of marketing. We now have available technology that provides us with a lot of objective and unfettered feedback."
The existence of high-quality data means that it's easier than ever before for the CMO to justify marketing expenditures to the CEO or CFO, because you're going to them with numbers, instead of beliefs, explains Andrianopoulos. "The bottom line is that becoming a data-driven organization enables you to understand how well you're doing, and it helps equip you with the appropriate tools, the appropriate arsenal of why you need to be in- vesting even more in marketing."
What does it mean to have a data-driven culture? It's not just about collecting endless streams of information that can easily overwhelm a marketing department, says Andrianopoulos. It's important for marketing organizations to think of the company's ultimate goals. "Be sure to understand why you are tracking what you are tracking," he cautions.
Creating a data-driven culture isn't enough. For 2015, Andrianopoulos is also focusing on instilling a culture of learning, where there's an emphasis on understanding past results and improving upon them. That includes observing and adopting the best practices of your industry peers. "I like to tell my team that plagiarism is not a bad thing. If you see a great idea that another marketing organization has used out there, don't shy away from it just because somebody else did it," he says.


General Hayden to Deliver Keynote at CEIC 2013

www.s-ox.com, $reference.date [cached]

"We are honored to have General Hayden address CEIC 2013 with his perspective on one of the most demanding security issues of our time," said Alex Andrianopoulos, vice president of Marketing for Guidance Software, which hosts and organizes CEIC.

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