Worldwide Biggies CEO, Albie Hecht is one of the top 50 Hollywood Internet Innovators and Worldwide Biggies is one of the industry's top Broadband Studios [...]
But Albie Hecht
dismisses this notion.
After being president of Nickelodeon for over a decade, Hecht changed direction in September 2005 to launch a family-friendly digital entertainment experience with an imaginative angle.
As founder of Worldwide Biggies, Hecht oversees the development of Web properties that translate across media, including TV, film, DVDs and mobile devices.
describes it, "We create online properties with multimedia-platform DNA.
"We are honored to bring one of the most romantic adventure movies to life for the first time as an interactive gaming experience," said Hecht
"We are confident that the innovative, first-rate digital content will excite hard-core followers, as well as develop a whole new generation of fans with a unique opportunity to actually play the movie."
also carries Webisodes of the Nickelodeon
hit reality series, "The Naked Brothers Band.
The program follows the lives of brothers who are in a kids' rock band.
"We were attracted to the Naked Brothers Band because we believe it could be a multiplatform hit," said Hecht, who is the show's executive producer.
"And it is.
It's a top-rated show on Nickelodeon
, the CD is going Gold, and they're the number-one message board on Nick.com!"
Given the considerable competition existing in the multimedia entertainment sphere, WWB
is making its mark through collaborations with marketing partners.
"Not only do we handcraft our properties, we carefully handpick our marketing partners too," said Hecht
An example is the company's collaboration with TMZ TV to promote Star vs.
Star, and the marketing of their properties through social networking sites, online marketing, publicity and advertising.
With such a varied list of skills and accomplishments, would Hecht
describe himself as an innovator, an entrepreneur, a businessman or a producer?
"All of the above," he
"I guess you could say I'm a mix between Jim Carrey and Doc Brown from 'Back to the Future.' I'm a creative leader of people and ideas."
ability to generate ideas to the fact that he's
still a kid at heart.
"I believe in the philosophy that 'We don't stop playing because we grow old-we grow old because we stop playing.'"
does not reserve his
childlike creativity solely for the benefit of WWB
"It's a way to give back," said Hecht
The couple is also delighted that their recent production, "War/Dance," which tells the story of child soldiers in Uganda, was recently nominated for an Oscar.
With offices in New York and Los Angeles, WWB
is poised, according to Hecht
, "to be known as a highly unique innovator with the capacity to bring work to life through all the various forms of media-to be the source from which kids are getting their sense of discovery and surprise and to create stories where families can become invested in the characters and enjoy playing together."