PROFILE: ALAN KOCH
Alan Koch is the owner of Focus Resources, a business he started more than 25 years ago.
The business sprang from his
passion for education and his
earnest commitment to helping colleges and organizations do their best work in marketing and public relations.
Alan's passion for education comes, in part, from his
time teaching -- three years teaching high school and 11 years teaching at the college level.
In 1984, he moved from teaching into administrative work at Chemeketa Community College and served as Director of College Advancement for 19 years.
was in charge of college marketing, public relations, grant writing and student community service programs.
also managed the college's award-winning website.
As Director of College Advancement, Alan began sharpening his skills using the focus group process.
Integrating the focus group process into planning at Chemeketa
proved important in improving services and in guiding the development of its marketing and communications strategies.
During that time, other colleges, organizations and businesses took notice and began to call on Alan
to help with their marketing research and to help plan their communications strategies.
Professional organizations also called on him to present around the United States on these assessment and marketing strategies.
In 2000, National Council for Marketing and Public Relations
(NCMPR) invited him to lead workshops and consult with colleges and universities around the United States in website writing, design, marketing, assessment and management.
also worked, at that time, with the World Affairs Council
to provide training in web marketing and design for managers of emerging Russian businesses.
has watched and studied the emerging boomer market in the United States and in 2003 he
helped Chemeketa Community College
design and launch the Lifelong Learning Institute
The institute grew as a unique program offering retreat-style workshops and educational experiences for people over the age of 50.
Alan served as coordinator of the institute until 2011, when he retired from the college.
in 2007 with the D. Richard Petrizzo Career Service Award for distinguished contributions to the marketing and public relations profession.
In addition to this award, Alan
has received more than 35 other regional and national awards for video and radio production, print materials, marketing campaigns and web design.
is the author of several articles on website design and management, qualitative research and, most recently, on marketing to the emerging boomer market.
grew up in Iowa, Alan
attended college in California.
He has an A.A. degree from Diablo Valley College (Pleasant Hill, California), and B.A. and M.S. degrees in communication from San Jose State University.
Alan lives in Portland, Oregon.
For more information you may reach Alan Koch
at 503.232.7037 or by e-mail .