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PROFILE: ALAN KOCH
Alan Koch is the owner of Focus Resources, a business he started more than 25 years ago.
The business sprang from his
passion for education and his
earnest commitment to helping colleges and organizations do their best work in marketing and public relations.
Alan's passion for education comes, in part, from his
time teaching -- three years teaching high school and 11 years teaching at the college level.
In 1984, he moved from teaching into administrative work at Chemeketa Community College and served as Director of College Advancement for 19 years.
was in charge of college marketing, public relations, grant writing and student community service programs.
also managed the college's award-winning website.
As Director of College Advancement, Alan began sharpening his skills using the focus group process.
Integrating the focus group process into planning at Chemeketa
proved important in improving services and in guiding the development of its marketing and communications strategies.
During that time, other colleges, organizations and businesses took notice and began to call on Alan
to help with their marketing research and to help plan their communications strategies.
Professional organizations also called on him to present around the United States on these assessment and marketing strategies.
In 2000, National Council for Marketing and Public Relations
(NCMPR) invited him to lead workshops and consult with colleges and universities around the United States in website writing, design, marketing, assessment and management.
also worked, at that time, with the World Affairs Council
to provide training in web marketing and design for managers of emerging Russian businesses.
has watched and studied the emerging boomer market in the United States and in 2003 he
helped Chemeketa Community College
design and launch the Lifelong Learning Institute
The institute grew as a unique program offering retreat-style workshops and educational experiences for people over the age of 50.
Alan served as coordinator of the institute until 2011, when he retired from the college.
in 2007 with the D. Richard Petrizzo Career Service Award for distinguished contributions to the marketing and public relations profession.
In addition to this award, Alan
has received more than 35 other regional and national awards for video and radio production, print materials, marketing campaigns and web design.
is the author of several articles on website design and management, qualitative research and, most recently, on marketing to the emerging boomer market.
grew up in Iowa, Alan
attended college in California.
He has an A.A. degree from Diablo Valley College (Pleasant Hill, California), and B.A. and M.S. degrees in communication from San Jose State University.
Alan lives in Portland, Oregon.
For more information you may reach Alan Koch
at 503.232.7037 or by e-mail .
The owner and founder of Focus Resources, Alan Koch, offers than 25 years of experience to help you meet the research, training and marketing challenges you may face.
Profile: Alan Koch
D. Richard Petrizzo Award
Alan KochDirector of College Advancement (retired)Chemeketa Community College, OR Alan Koch may have "retired" from Chemeketa Community College a few years ago - after 19 prosperous years there - but he's not taking it easy.
In fact, he's
busier than ever, dividing his
time between his
own consulting company, Focus Resources, and the Lifelong Learning Institute
at, well, Chemeketa
Through Focus Resources, Koch
offers qualitative research training and Web design for organizations, businesses and colleges. (In this capacity, he's
also part of NCMPR's Speaker's Bureau.) For Chemeketa's Lifelong Learning Institute
, which caters to adult learners over 50, he
develops new educational programs and learning experiences.
illustrious career - past, present and future - Koch
has retained strong ties to the world of marketing, PR and communications.At the time he retired from Chemeketa, Koch was director of college advancement, responsible for college marketing, public relations, publications, grant writing, community service programs, and Web site administration.Before that, he held several different titles and served the college in many other capacities, overseeing student services, supervising instruction in graphic arts and journalism, directing Chemeketa's Humanities and Communications Department, and teaching mass communications, advertising, public relations, news writing and editing, and English composition.Before joining the staff at Chemeketa, Koch was a high school journalism and English teacher in Santa Monica, Calif.
And before that, he
wrote for the promotions department and sold advertising for Suburban Newspapers in Cupertino, Calif.Today, Koch retains his membership in NCMPR and is also a member of the International Association of Business Communicators, Portland Advertising Federation, National Council of Instructional Administrators, and the World Affairs Council.
People who know Koch
professional achievements.But they also express deep admiration for his
soft-spoken style, his
gentle manner, and his
commitment to community.
While at Chemeketa
, for example, Koch
initiated the college's annual community service day, "Into the Streets," and coordinated it from 1995 to 2003.After 9/11, he wanted to create a memorial on campus and began a drive to establish a Peace Garden, seeking private contributions from staff and students.
"For almost 20 years Alan
helped shape the image of Chemeketa
soft-spoken leadership style, coupled with his
knowledge and skill, earned him the admiration of everyone on campus.Alan
treated everyone - students, staff and members of the community - with the same kindness and respect, while motivating them to do their very best."
Similar sentiments are expressed by other colleagues.Janet Paulson, president of the Oregon Council for Marketing and Public Relations and marketing/media specialist at Clackamas Community College, says, "Alan is a tremendously knowledgeable person, but he is always profoundly respectful of others, their views and concerns.
Alan Koch, Past ...
Alan Koch, Past President
Chemeketa Community College
Alan KochChemeketa Community College