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2016-09-03T00:00:00.000Z

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Alan Hecht

ECommerce Start-Up and Marketing, New Customer Acquisition and Conversion, Search Marketing, Web Analytics

Multi-Channel Marketing

HQ Phone: (919) 969-8000

Email: a***@***.com

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Multi-Channel Marketing

127 Tremont Circle

Chapel Hill, North Carolina 27516

United States

Company Description

Multi-Channel Marketing was founded by Alan Hecht in 2001 after a 30 year career in marketing. His goal is still the same: give smaller business the same level of sophistication, service and marketing expertise as larger companies. Alan's web experience ... more

Find other employees at this company (74)

Background Information

Employment History

Vice President Marketing and Consumer Research

Saks Incorporated

Managing Director

Sinclair Institute

Affiliations

Board Member
Franklin Street Arts Collective

Board Member
FRANK Gallery

Executive Board Member
Triangle Interactive Marketing Association

Education

BA

History

Queens College

MBA

Marketing

New York University

Web References (66 Total References)


About — FRANK Gallery

www.frankisart.com [cached]

Alan Hecht Alan is a President of Multi-Chanel-Marketing, a marketing consulting company that he started in 2001, after a successful marketing career at Saks Fifth Avenue, Gray Advertising and Bloomingdales. Alan holds BA in History from Queens College, an MBA in Marketing from New York University. He lives in Chapel Hill with his wife who is an artist and owner of Top Dog Art.


Multi-Channel Marketing | Marketing Solutions That Work

www.multi-channelmarketing.com [cached]

Working with Alan Hecht of Multi-Channel Marketing was one of the best business decisions we made. Alan has completely improved our online presence.

He first helped us establish a marketing plan by guiding us to identify three key groups of clients. Next he created a new dynamic website which is much easier to navigate and more effective in attracting prospects. He then started a search engine marketing program for us which has increased our online visibility and more than doubled our mail list entries.
We will soon be working with Alan to implement a blog which will further improve our online presence.
...
Copyright 2012 Alan Hecht, Multi-Channel Marketing | All Rights Reserved | SITEMAP


Ecommerce and Customer Acquisition services. | Multi-Channel Marketing

www.multi-channelmarketing.com [cached]

Prime Life Fibers and predecessor companies have done business with Alan Hecht for several years.

...
I hired Alan Hecht of Multi-Channel Marketing to guide me through the ins and outs of creating an online business. Alan's extensive knowledge, experience, and ability to educate and guide me through the process from beginning to end were invaluable. You can always count on him to do exactly what he says he will do.
...
Copyright 2012 Alan Hecht, Multi-Channel Marketing | All Rights Reserved | SITEMAP


Multi-Channe Marketing client testimonials, Alan Hecht | Multi-Channel Marketing

www.multi-channelmarketing.com [cached]

We hired Alan Hecht of Multi-Channel Marketing to help us increase Back on Track Products' online sales. After a comprehensive analysis of existing business and past performance he created a new Back on Track Products website - which not only looks better, but most important, has produced a dramatic upswing in orders. Visitors to the website are more engaged - the bounce rate has decreased by more than a third and visitors spend more time and view more pages, and website conversion is double what it was before. Since he took over our pay-per-click advertising, costs have been down and revenues are way up from this channel. It has been a great ride! I recommend you talk to Alan if you want to improve your results.

...
Neither one of us have a marketing background or strong interest in sales so we reached out to expert marketer Alan Hecht. We have worked with Alan for over 3 months now and have been very impressed with his breadth of knowledge, creative ideas and systematic approach to implementing strategies. Alan started by taking a very deep dive into our business so that he completely understood what we do, what our target market is and how we can best attract those people. He then listed out numerous strategies and asked us to prioritize what we would like to try first. Together we got right to work on our marketing plan - including a customer loyalty program, a referral letter strategy, several changes to our website, a Google AdWords campaign, and other S.E.O. and social media strategies. Alan is very prompt and direct with communication- which we appreciate. He has created strategies that work within our tight financial budget and his fees are very reasonable considering the work he puts into your business. We highly recommend Alan Hecht to anyone looking to take their marketing programs to the next level.
...
I hired Alan Hecht to help me with my Google Adwords campaign. Alan is very knowledgeable about this field, and did a fantastic job! In one month, he improved my online advertising immensely, as well as lowering my monthly cost. Better results vs. less cost? I'm used to them being a tradeoff. He did both! What more could anyone want? If anything - he did TOO good a job!
...
I hired Alan Hecht of Multi-Channel Marketing to guide me through the ins and outs of creating an online business and to manage the development of a website and ecommerce shopping cart on a limited budget. He pulled together a team within my price range, and acted as supervisor and troubleshooter. Alan's extensive knowledge, experience, and ability to educate and guide me through the process from beginning to end were invaluable. You can always count on him to do exactly what he says he will do. Barbara-Lynn Freed, Owner, Aromatherapy Celebrations!
I hired Multi-Channel Marketing to develop a website and search engine marketing program to generate new leads for my real estate business. Alan was very skilled at phrasing my ads in such a way as to generate the greatest interest. He was also very methodical in his approach to measuring the results of different key words and their effectiveness. The results have been outstanding.
...
Prime Life Fibers and predecessor companies have done business with Alan Hecht for several years. His company has recently spearheaded the design and implementation of a new website and online business for us. This project was done professionally and on budget.
...
We hired Alan Hecht of Multi-Channel Marketing to generate new client leads for us via the internet. He first educated himself substantially about the particulars of my industry in order to achieve better results. He does everything he says he will do, and he has shown a patient diligence with us; guiding us when we need it, deferring to us when appropriate, always treating us as an important client. We now have an ongoing program that is delivering new clients at a highly efficient cost. More recently Mr. Hecht created a new website with increased search engine visibility. He is also analyzing our data and helping us come up with new strategies for business growth. I can state with emphasis that Mr. Hecht has earned his position with us as an important partner in the struggle for prosperity in our market. Stanley Monroe Esq., Executive Director, Carolina Partners in Mental HealthCare, PLLC
If you need someone to help you figure out new ways to generate sales and grow your business, Alan Hecht is the guy. His understanding of direct marketing, ecommerce and internet marketing helped me expand my sales to entirely new audiences.
...
I had wanted to start my business for a very long time and Alan helped me realize this goal in just a few months. He is someone who knows how to make things happen.
...
Copyright 2012 Alan Hecht, Multi-Channel Marketing | All Rights Reserved | SITEMAP


Multi-Channel Marketing – Carolina Partners in Mental HealthCare

www.multi-channelmarketing.com [cached]

We hired Alan Hecht of Multi-Channel Marketing to generate new client leads for us via the internet. He first educated himself substantially about the particulars of my industry in order to achieve better results. He does everything he says he will do, and he has shown a patient diligence with us; guiding us when we need it, deferring to us when appropriate, always treating us as an important client. We now have an ongoing program that is delivering new clients at a highly efficient cost. More recently Mr. Hecht created a new website with increased search engine visibility. He is also analyzing our data and helping us come up with new strategies for business growth. I can state with emphasis that Mr. Hecht has earned his position with us as an important partner in the struggle for prosperity in our market.

...
Copyright 2012 Alan Hecht, Multi-Channel Marketing | All Rights Reserved | SITEMAP

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