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This profile was last updated on 11/18/13  and contains information from public web pages and contributions from the ZoomInfo community.

Board Member

Phone: (919) ***-****  HQ Phone
Email: a***@***.com
FRANK Gallery
Franklin Street Arts Collective 109 E. Franklin Street
Chapel Hill, North Carolina 27514
United States

Company Description: Find out about FRANK - a Chapel Hill area artist gallery, current show listing, hours, upcoming events, TGI Thursday Salon, see samples of artist work. Nonprofit...   more

Employment History

Board Memberships and Affiliations


  • BA , History
    Queens College
  • MBA , Marketing
    New York University
38 Total References
Web References
About — FRANK Gallery, 18 Nov 2013 [cached]
Alan Hecht Alan is a President of Multi-Chanel-Marketing, a marketing consulting company that he started in 2001, after a successful marketing career at Saks Fifth Avenue, Gray Advertising and Bloomingdales. Alan holds BA in History from Queens College, an MBA in Marketing from New York University. He lives in Chapel Hill with his wife who is an artist and owner of Top Dog Art.
multi-channel-marketing-direct-online-ecommerce-search-Alan Hecht, 25 Mar 2014 [cached]
Multi-Channel Marketing was founded by Alan Hecht in 2001 after a 30 year career in marketing. His goal is still the same: give smaller business the same level of sophistication, service and marketing expertise as larger companies.
Alan's web experience began in 1996 when he started and developed a multi-million dollar ecommerce business for a national direct marketing company. Over the last 12 years, as President of Multi-Channel Marketing, he has developed and managed online and offline direct marketing, ecommerce and search engine marketing programs for national, international and local clients. He has a particular interest in helping start-ups, mid-sized and smaller local businesses achieve their marketing objectives and grow their business.
He has had management and P&L responsibility for three different companies, including the catalog division at Saks Fifth Avenue and a leading direct marketer of educational products. He has also held marketing positions at Grey Advertising and Bloomingdales.
As an active member of the Chapel Hill/Carrboro Chamber of Commerce, Alan serves as the chair and facilitator for the Small Business Roundtable whose mission is to present educational, useful information to help local businesses grow and prosper. He is also on the Board of Directors of the Franklin Street Arts Collective (DBA) FRANK Gallery - offering access to contemporary art by established local artists, and a welcoming place for art lovers to gather on historic Franklin Street in downtown Chapel Hill.
A native New Yorker, Alan has a BA in History from Queens College, an MBA in Marketing from New York University, and is a former Peace Corps Volunteer who spent two years in Honduras. He resides in Chapel Hill, North Carolina with his wife Evelyn (an artist), whose business Top Dog Art he helped start.
Alan Hecht - Founder and ..., 14 Nov 2007 [cached]
Alan Hecht - Founder and president of Multi-Channel Marketing, Alan is a marketing consultant specializing in ecommerce, search engine marketing and optimization, customer acquisition and development programs, and multi-channel sales strategies.He's the former VP of Marketing & Consumer Research and head of Saks Fifth Avenue's catalog division with over 10 years diverse interactive marketing experience.Contact him -
by Alan Hecht ..., 1 Nov 2006 [cached]
by Alan Hecht
A former Saks Fifth Avenue VP of Marketing & Consumer Research, Alan started Multi- Channel Marketing to help local businesses compete with bigger players.He has developed a unique approach that leverages the power of the internet to target, attract and persuade prospective customers to select you ahead of your competitors.Contact: 919-969-8000 or
marketing-plan-solutions-strateg-consultant-Chapel Hill, NC, 25 Mar 2014 [cached]
Alan Hecht of Multi-Channel Marketing to help us increase Back on Track Products' online sales. After a comprehensive analysis of existing business and past performance he created a new Back on Track Products website - which not only looks better, but most important, has produced a dramatic upswing in orders. Visitors to the website are more engaged - the bounce rate has decreased by more than a third , visitors spend more time and view more pages, and website conversion is double what it was before. Since he took over our pay-per-click advertising, costs have been down and revenues are way up from this channel. It has been a great ride! I recommend you talk to Alan if you want to improve your results."
"Working with Alan Hecht of Multi-Channel Marketing was one of the best business decisions we made. Alan has completely improved our online presence. He first helped us establish a marketing plan by guiding us to identify three key groups of clients. Next he created a new dynamic website which is much easier to navigate and more effective in attracting prospects. He then started a search engine marketing program for us which has increased our online visibility and more than doubled our mail list entries. We will soon be working with Alan to implement a blog which will further improve our online presence. We would and do recommend working with Multi-Channel Marketing." Ann and Margo, Ann-Mar Genealogy Trips
" Prime Life Fibers and predecessor companies have done business with Alan Hecht for several years. His company has recently spearheaded the design and implementation of a new website and online business for us. This project was done professionally and on budget.
"We hired Alan Hecht of Multi-Channel Marketing to generate new client leads for us via the internet. He first educated himself substantially about the particulars of my industry in order to achieve better results. He does everything he says he will do, and he has shown a patient diligence with us; guiding us when we need it, deferring to us when appropriate, always treating us as an important client. We now have an ongoing program that is delivering new clients at a highly efficient cost. He is also analyzing our data and helping us come up with new strategies for business growth. I can state with emphasis that Mr. Hecht has earned his position with us as an important partner in the struggle for prosperity in our market."
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