About Alan Hecht, Principal
Alan Hecht, Multi-Channel Marketing
Multi-Channel Marketing was founded by Alan Hecht in 2001 after a 30 year career in marketing.
goal is still the same: give smaller business the same level of sophistication, service and marketing expertise as larger companies.
Alan's web experience began in 1996 when he
started and developed a multi-million dollar ecommerce business for a national direct marketing company.
Over the last 12 years, as President of Multi-Channel Marketing, he has developed and managed online and offline direct response marketing, ecommerce and search engine marketing programs for national, international and local clients.
has a particular interest in helping start-ups, mid-sized and smaller local businesses achieve their marketing objectives and grow their business.
has had management and P&L responsibility for three different companies, including the catalog division at Saks Fifth Avenue and a leading direct marketer of educational products.
He has also held marketing positions at Grey Advertising and Bloomingdales.
He serves on the Board of Directors of the Franklin Street Arts Collective (DBA) FRANK Gallery - a non-profit organization offering access to contemporary art by established local artists, and a welcoming place for art lovers to gather on historic Franklin Street in downtown Chapel Hill.
A native New Yorker, Alan has a BA in History from Queens College, an MBA in Marketing from New York University, and is a former Peace Corps Volunteer who spent two years in Honduras.
resides in Chapel Hill, North Carolina with his
wife Evelyn (an artist), whose business Top Dog Art he
Copyright 2012 Alan Hecht
, Multi-Channel Marketing
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