Alan Barcus of LaPorte, Ind., scores films but before that he worked as a writer in the commercial music (not jingle) business for 30 years.He
said the use of popular music in advertising is a trend and that such trends last for about a year and a half.
'It's the thing to do not to hire someone to write a new piece of music,' Barcus
Normally the shelf life of a musical jingle is a year, but jingles are certainly never going to go away, said Barcus
.For one thing, popular music is very expensive.When Barcus first started in the business he did a lot of work for Marlboro.
It cost $150,000 just to use the 'Magnificent Seven' movie theme, he