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This profile was last updated on 2/15/15  and contains information from public web pages and contributions from the ZoomInfo community.

Founder and Chief Executive Offic...

Email: a***@***.com
Local Address: India
Company Description: Frontier Markets offers a unique distribution model as part of its inclusive business commitment, partnering with local entrepreneurs who sell clean-energy products...   more

Employment History

  • President
    Frontier Innovations Foundation
  • Founder and President
    Facebook: Frontier Innovations Foundation
  • World Women Leadership Congress & Awards


  • B.A. , International Relations
    Tufts University
23 Total References
Web References
World Women Leadership Congress & Awards, 15 Feb 2015 [cached]
Ajaita Shah is the Founder of Frontier Markets. She has 5 years of microfinance experience in India with organizations like SKS Microfinance, and Ujjivan Financial Services. Ajaita has worked on numerous development projects in 7 states in India. She has consulted with the World Bank about microfinance in South Asia and Latin America. She served on the Committee of the Social Performance Task Force. Ajaita Shah holds her B.A. in International Relations from Tufts University.
Ajaita ..., 23 Oct 2014 [cached]
Ajaita Shah
The founder and CEO of Frontier Markets is empowering a population in need of reliable electricity with solar energy.
Having lived in such circumstances, Ajaita Shah founded Frontier Markets (FM) in 2010 to bring solar-powered products to people in remote rural areas-so-called last-mile locations-in India.
Solar power is not new to India, but Shah, who was born in New York and studied international relations at Tufts University, found that a lack of education, access, affordability, and trust in the technology has hindered its use in that country. Inspired by Sears, Roebuck and Co.'s on-the-ground efforts to sell services alongside its products at the turn of the 20th century, Shah created a localized economy in solar solutions-one that educates sales personnel, distributes products to remote customers, and services the products sold-Rajasthan, India's largest state, and, more recently, Andhra Pradesh.
Starting with a handful of goat farmers selling solar-powered lanterns, FM now has 35 staff members on the ground who have sold about 50,000 products-including home lighting kits, street lights, and power packs-to 25,000 households and businesses. ARCHITECT spoke with Shah on how FM is empowering a population once skeptical of solar.
Ajaita Shah
Ajaita Shah
Ajaita Shah, founder and CEO ..., 2 Oct 2014 [cached]
Ajaita Shah, founder and CEO of Frontier Markets and president of Frontier Innovations Foundation
Ajaita ..., 3 June 2014 [cached]
Ajaita Shah
Ajaita Shah Co-Founder and CEO
Ajaita Shah, founder and CEO ..., 19 Dec 2014 [cached]
Ajaita Shah, founder and CEO of Frontier Markets, a sales and marketing company providing energy products and support services to Indian households, reported for this group. “Some of the challenges that we identified with our topic are the most important energy infrastructure and technology issues that need to be addressed on the supply and distribution piece for energy and trying to understand how to secure funding,†she said. The discussion was confined to the electrical grid.
Shah noted that there is a disconnect between the perception of what electrification is. “We talked about the fact that we're not addressing how costly it is to do traditional electrification against really assessing that how costly it is also to do renewable electrification as well, and where that investment should really come from in order to really see that conversion happen.
Ajaita Shah, Founder and CEO, Frontier Markets
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