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This profile was last updated on 5/8/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Adrian Di Marco

Wrong Adrian Di Marco?

Chief Executive Officer

Phone: +61 *********
Local Address: TOOWONG, Queensland, Australia
Technology One Limited
Technology One R&D Centre 67 High Street
Toowong , Queensland 4066

Company Description: Technology One Limited is engaged in the development, marketing, sales, implementation and support of fully integrated enterprise business software solutions,...   more

Employment History

Board Memberships and Affiliations


  • BSc
178 Total References
Web References
CEOs Who Deliver 2015: Adrian Di ..., 8 May 2015 [cached]
CEOs Who Deliver 2015: Adrian Di Marco of TechnologyOne
Adrian Di Marco (no 7 on the CEOs Who Deliver 2015 list) has been there from the beginning. The founder and executive chairman says nobody would back his idea when he started out. He called in a favour to secure the factory space but avoided bringing customers to the unorthodox office.
"It started there because people didn't think we should be building enterprise software in Australia, so we couldn't get venture capital to back the idea. I approached a past customer of mine and he had such a great experience in dealing with me in my previous life that he was prepared to back it," Di Marco says.
TechnologyOne's Adrian Di Marco says people used to say he was crazy trying to build enterprise software in Australia. TechnologyOne's Adrian Di Marco says people used to say he was crazy trying to build enterprise software in Australia. TechnologyOne's Adrian Di Marco says people used to say he was crazy trying to build enterprise software in Australia.
Di Marco used to manage implementation of business software for big multinationals.
Di Marco's overriding philosophy has been consistency and clarity in his strategy.
Di Marco thinks a gaggle of businesses are trying to switch to be cloud companies because it's the latest new thing.
Di Marco has learnt that there is a fundamental difference a good manager and a good leader.
Tech One chief executive Adrian Di ..., 7 May 2015 [cached]
Tech One chief executive Adrian Di Marco said that tech giants such as Google - which claimed $4.5 million in R&D tax breaks in the 2013 financial year - would continue that work regardless of the incentive and taxpayers did not receive any benefit for their money.
"The thing that amazes me is we give them R&D tax concessions, to do R&D in Australia they would do anyway, and we don't retain the intellectual property - the IP goes back to the US and Google generates all the profit off Australian taxpayer-funded R&D that never comes back to Australia, it's just crazy," Mr di Marco told BOSS magazine for a feature story to be published on Friday.
Mr di Marco, who founded the listed software company in the late 1980s, said the concessions that Treasurer Joe Hockey capped at $100 million in February should only be available for Australian companies.
Mr di Marco said even Google "shake [its] head" at the generosity of the tax breaks.
We spend so much time talking about how we mine resources and the price of iron ore, we don't talk about innovation and creativity, politicians don't talk about it," Mr di Marco said.
This year's list of CEOs who deliver are dominated by bosses who founded their own business, such as Mr di Marco, filling five of the top eight spots.
TechnologyOne Executive Chairman ..., 3 Mar 2015 [cached]
TechnologyOne Executive Chairman Adrian Di Marco said Townsville Water and Waste is a great example of an organisation that has benefited from the TechnologyOne enterprise vision.
"We are challenging and regularly winning business against established best of breed market players in key markets including local government, water and infrastructure," Mr Di Marco said.
Adrian Di ..., 31 May 2014 [cached]
Adrian Di Marco
Mr Di Marco founded TechnologyOne in 1987, after extensive software industry experience in the area of large scale fixed time and fixed price software development projects to meet client-specific requirements. Mr Di Marco has more than 25 years' experience in the software industry. He is responsible for all operational aspects of TechnologyOne and its strategic direction.
After completing his science ..., 30 Mar 2015 [cached]
After completing his science degree at the University of Queensland, Adrian Di Marco was an ambitious graduate who thought that joining multinational companies would set him up for life -- but all that changed once he was on the inside.
Di Marco, who is head honcho and founder of Queensland-based enterprise applications provider TechnologyOne, said that after working with the multinationals, his expectations of them became completely disillusioned.
"I saw just how inefficient they were, and how poorly their whole model worked, which is still the same model today. They build the software in Silicon Valley or in Germany, and then throw it over to Accenture and IBM to implement it, before getting a third party to host it," he said.
"It's a very fragmented business model, and it's fundamentally flawed." adrianhalfbody.jpg Adrian Di Marco, TechnologyOne founder and CEO (Image: Supplied)
He then decided that joining a local company -- and going the other extreme -- would perhaps be a different story and experience. But taking that leap didn't meet his expectations, either.
"When I started working for local companies, they were just as talented, if not more talented, but they didn't have the ability to market themselves," he said.
Having worked in both extremes, Di Marco saw there was an opportunity to take what he had learned to start what would eventually become one of Australia's largest enterprise software providers.
"I think it was the frustration, but the opportunities I saw as well. I saw that if we could build and apply software in Australia, we could do it better than the multinationals, and have a better business model," he said.
Di Marco first warmed to joining the IT industry after helping his brother, who at the time was studying engineering at university, with programming one of the first digital computers.
Now, after 26 years in the business with TechnologyOne, Di Marco said the company's story is still the same after all these years. He said the focus of the company has been, and will always be, about using technology to get a competitive advantage to transform.
When asked how the company fares against the big guys, Di Marco said it is right up there, if not better. He noted that TechnologyOne is only a handful of companies he considers as being early adopters of the cloud and software as a service.
However, starting the business, especially during the early days, did not come without hurdles. Di Marco said that like most startups, the company faced issues concerning cash flow, profitability, and moments of uncertainty when it came to paying wages.
The impression that Di Marco left on McTaggart led to him providing TechnologyOne with initial C capital funding, and he continues to be a major shareholder in the business today.
"We did what people thought we couldn't do, which was build enterprise software here in Australia," Di Marco said.
But success did not happen overnight, with Di Marco noting that it has been a bit of a waiting game. During the early days, the company frequently lost business to international companies. But patience persevered; Di Marco said the company is now picking up business that it initially lost.
He added that a large part of the business is currently focused on replacing old systems created by its global competitors, Oracle and SAP, mainly because customers have realised that these companies are not able to provide a streamlined service -- a huge satisfaction for Di Marco. During 2014, the company replaced 15 former Oracle and SAP systems with their own.
Di Marco said this is because the "gloss has worn off" the multinationals, and businesses are beginning to rebuild within the cloud.
Even though the company is publicly listed -- and has been since 1999 -- Di Marco said its future growth will rely on doing the same thing over again, but better. He expects that this will help deliver a 15 percent to 20 percent growth rate annually for a "long, long time".
He also firmly believes that remaining an Australian company is invaluable, but is concerned that it may not always be, given it is a public company.
"I think it'd be sad to see it not remain Australian. I think in Australia, we should protect our Australian company," he said.
Upon reflecting on this, Di Marco said more needs to be done to support the Australian tech industry, which he believes is at a disadvantage because the playing field between local companies and multinationals is not level.
He suggested that Australia needs more companies like TechnologyOne that act like hubs for smaller Australian technology companies.
Di Marco said TechnologyOne will continue to grow by partnering with smaller companies before deciding whether to acquire them. He said that at the end of the day, these smaller companies will be joining an "Australian ship".
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