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This profile was last updated on 11/12/15  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President

Active Imagination Inc
2507 North Blvd ,
Houston , Texas 77098
United States

Company Description: Founded in 1992, Active Imagination is a strategic marketing and branding firm that helps healthcare organizations build customer loyalty, generate employee...   more

Employment History

81 Total References
Web References
News: Active Imagination's award-winning design, marketing and branding services are getting noticed, 30 July 2014 [cached]
Adam Nisenson Spotlighted in a Recent Issue of HOW Magazine
Adam Nisenson, principal and creative director of the youth-oriented sports marketing firm Active Imagination in Houston, gained firsthand experience with young people's skepticism when his firm developed the brand strategy for the inaugural 2005 Dew Action Sports Tour, an extreme sports event for the Gen Y segment. His team began by immersing itself in the skate and BMX sports cultures. Some kind of immersion process is a requisite for getting to know any consumer group, but it's particularly important in terms of the youth market, whose preferences are in a perpetual flux. "This is an ever-changing demo," Nisenson says. "Generation Y is always looking for the next thing, so their ideas about what's cool are constantly changing."
And Nisenson didn't stop there. With logo concepts mounted on boards, he headed to local skate parks, where he intended to record young people's reactions to his ideas on video. But kids gave Nisenson a clear signal-namely, by walking away-that they weren't up for a sales pitch. "At one of the skate parks, I couldn't get any of the kids to stop and talk to me, " he says.
And in fact, once Nisenson convinced the reluctant youth that he wasn't trying to sell them anything, attitudes changed. "Suddenly, I had crowds gathered around me," he says. Nisenson maintains that this direct contact with kids, for all its kinks, was a critical component to his firm's capacity to create a resonant, authentic brand identity for his client. "A lot of decisions made for the Generation Y are made in a boardroom," he says.
Adam and Beryt Nisenson: Active Imagination's Leadership, 31 May 2015 [cached]
Adam Nisenson Adam is Active Imagination's Creative Director and Co-Principal.
Adam and Beryt Nisenson: Active Imagination's Leadership, 29 Mar 2015 [cached]
Adam Nisenson Adam is Active Imagination's Creative Director and co-Principal.
Adam Nisenson
Strategic Marketing and Branding Firm, 29 Mar 2015 [cached]
Adam Nisenson founded Active Imagination, originally known as DesignForce, as a one-man shop in 1992. Adam was joined by Creative Director Tuong Ngo in 1997 and Co-Principal Beryt Nisenson in 1998.
Speakers: Past, Present, and Future, 27 Jan 2015 [cached]
Adam Nisenson is the founder of Active Imagination, a design and video production firm. Adam started very small but has never been afraid of going after the large accounts. His philosophy has been, "If you 've got something worth selling then size doesn't matter. Adam is a sports nut and his cadre of clients include the Houston Texans, the Astros, the Rockets, the Seattle Seahawks, and the Detroit Tigers. Persistence and personality have played a large part in his success. Adam's wife Beryt is an Emmy award winning video producer.
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