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This profile was last updated on 11/17/15  and contains information from public web pages and contributions from the ZoomInfo community.

Adam B. Nisenson

Wrong Adam B. Nisenson?

Vice President

Phone: (713) ***-**** ext. ***  
Email: a***@***.com
Active Imagination Inc
1434 West Alabama
Houston , Texas 77006
United States

Company Description: Founded in 1992, Active Imagination is the strategic marketing firm that helps sports sponsors maximize their sponsorship investments. Active Imagination first...   more
Background

Employment History

65 Total References
Web References
Speakers: Past, Present, and Future
www.heforum.org, 17 Nov 2015 [cached]
Adam Nisenson is the founder of Active Imagination, a design and video production firm. Adam started very small but has never been afraid of going after the large accounts. His philosophy has been, "If you 've got something worth selling then size doesn't matter. Adam is a sports nut and his cadre of clients include the Houston Texans, the Astros, the Rockets, the Seattle Seahawks, and the Detroit Tigers. Persistence and personality have played a large part in his success. Adam's wife Beryt is an Emmy award winning video producer.
View Details for Adam Nisenson
News: Active Imagination's award-winning design, marketing and branding services are getting noticed
marketingforsports.com, 30 July 2014 [cached]
Adam Nisenson Spotlighted in a Recent Issue of HOW Magazine
...
Adam Nisenson, principal and creative director of the youth-oriented sports marketing firm Active Imagination in Houston, gained firsthand experience with young people's skepticism when his firm developed the brand strategy for the inaugural 2005 Dew Action Sports Tour, an extreme sports event for the Gen Y segment. His team began by immersing itself in the skate and BMX sports cultures. Some kind of immersion process is a requisite for getting to know any consumer group, but it's particularly important in terms of the youth market, whose preferences are in a perpetual flux. "This is an ever-changing demo," Nisenson says. "Generation Y is always looking for the next thing, so their ideas about what's cool are constantly changing."
And Nisenson didn't stop there. With logo concepts mounted on boards, he headed to local skate parks, where he intended to record young people's reactions to his ideas on video. But kids gave Nisenson a clear signal-namely, by walking away-that they weren't up for a sales pitch. "At one of the skate parks, I couldn't get any of the kids to stop and talk to me, " he says.
...
And in fact, once Nisenson convinced the reluctant youth that he wasn't trying to sell them anything, attitudes changed. "Suddenly, I had crowds gathered around me," he says. Nisenson maintains that this direct contact with kids, for all its kinks, was a critical component to his firm's capacity to create a resonant, authentic brand identity for his client. "A lot of decisions made for the Generation Y are made in a boardroom," he says.
Adam and Beryt Nisenson: Active Imagination's Leadership
www.marketingforsports.com, 31 May 2015 [cached]
Adam Nisenson Adam is Active Imagination's Creative Director and Co-Principal.
Strategic Sports Marketing and Branding Firm
marketingforsports.com, 31 May 2015 [cached]
Adam Nisenson founded Active Imagination, originally known as DesignForce, as a one-man shop in 1992. Adam was joined by Creative Director Tuong Ngo in 1997 and Co-Principal Beryt Nisenson in 1998.
News: Active Imagination's award-winning design, marketing and branding services are getting noticed
marketingforsports.com, 30 July 2014 [cached]
Adam Nisenson, owner and creative director of Active Imagination, a Houston sports marketing and branding firm, says it makes sense for the Rockets to move away from a marketing campaign that makes promises of success, as was the case last season.
"The key to a marketing campaign is that it should last the entire season whether a team is winning or losing," Nisenson says.
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