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This profile was last updated on 7/30/14  and contains information from public web pages and contributions from the ZoomInfo community.

Co-Owner

Active Imagination Inc
2507 North Blvd ,
Houston, Texas 77098
United States

Company Description: Founded in 1992, Active Imagination is a strategic marketing and branding firm that helps healthcare organizations build customer loyalty, generate employee...   more
Background

Employment History

76 Total References
Web References
Adam and Beryt Nisenson: Active Imagination's Leadership
www.marketingforsports.com, 30 July 2014 [cached]
Adam Nisenson Adam is Active Imagination's Creative Director and Co-Principal.
News: Active Imagination's award-winning design, marketing and branding services are getting noticed
marketingforsports.com, 30 July 2014 [cached]
The plan is to develop a campaign for football that can be integrated and used for other Houston athletics programs, said Adam Nisenson, owner of Active Imagination.
Active Imagination had worked on some smaller projects for the department before being tapped to create Houston's new campaign, Nisenson said. The company also has worked for the Houston Astros and Texans.
News: Active Imagination's award-winning design, marketing and branding services are getting noticed
marketingforsports.com, 30 July 2014 [cached]
Adam Nisenson Spotlighted in a Recent Issue of HOW Magazine
...
Adam Nisenson, principal and creative director of the youth-oriented sports marketing firm Active Imagination in Houston, gained firsthand experience with young people's skepticism when his firm developed the brand strategy for the inaugural 2005 Dew Action Sports Tour, an extreme sports event for the Gen Y segment. His team began by immersing itself in the skate and BMX sports cultures. Some kind of immersion process is a requisite for getting to know any consumer group, but it's particularly important in terms of the youth market, whose preferences are in a perpetual flux. "This is an ever-changing demo," Nisenson says. "Generation Y is always looking for the next thing, so their ideas about what's cool are constantly changing."
And Nisenson didn't stop there. With logo concepts mounted on boards, he headed to local skate parks, where he intended to record young people's reactions to his ideas on video. But kids gave Nisenson a clear signal-namely, by walking away-that they weren't up for a sales pitch. "At one of the skate parks, I couldn't get any of the kids to stop and talk to me, " he says.
...
And in fact, once Nisenson convinced the reluctant youth that he wasn't trying to sell them anything, attitudes changed. "Suddenly, I had crowds gathered around me," he says. Nisenson maintains that this direct contact with kids, for all its kinks, was a critical component to his firm's capacity to create a resonant, authentic brand identity for his client. "A lot of decisions made for the Generation Y are made in a boardroom," he says.
Adam and Beryt Nisenson: Active Imagination's Leadership
marketingforhealthcare.com, 11 June 2014 [cached]
Adam Nisenson Adam is Active Imagination's Creative Director and co-Principal.
...
Adam Nisenson
News: Active Imagination's award-winning design, marketing and branding services are getting noticed
marketingforsports.com, 30 July 2014 [cached]
Adam Nisenson, owner and creative director of Active Imagination, a Houston sports marketing and branding firm, says it makes sense for the Rockets to move away from a marketing campaign that makes promises of success, as was the case last season.
"The key to a marketing campaign is that it should last the entire season whether a team is winning or losing," Nisenson says.
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