TripAdvisor vice president of global product Adam Medros: "Apps carry you through the trip." TripAdvisor vice president of global product Adam Medros: "Apps carry you through the trip. View Enlarged Image Increasingly, we talk about how phone and tablets are separate but complementary devices," said Adam Medros, TripAdvisor's vice president of global product. After the iPhone was released, TripAdvisor attracted 1 million people trying to access its site on their tiny phone screens. "We started investing in apps, building an optimized website for phones," Medros said. It's a constant companion that helps you make better choices on trips," Medros said. For example, a vacationer in Rome sees a TripAdvisor sticker on a restaurant and takes out a smartphone to peruse its reviews to decide on whether to dine there. Primarily, TripAdvisor draws millions of consumers who crave its reviews. "Whether it's a hotel, restaurant or attraction, we have 100 million reviews that travelers left and share," Medros said.

Adam Medros VP, Product, TripAdvisor Adam Medros heads worldwide product development for TripAdvisor and is a member of the company's management team. Since joining the company in 2004, Medros has led efforts in search marketing and revenue optimization and has overseen developments to product functionality, merchandising, and acquisition integration. He was instrumental in TripAdvisor's 2007 launch of travel applications onto the Facebook Platform. These applications - Cities I've Visited, Local Picks, and Traveler's IQ Challenge -- have introduced the TripAdvisor brand to millions of new people around the world and generated a high volume of new content for the core site. Prior to joining TripAdvisor, Medros held Senior Analyst and Product Manager positions at Nordstrom.com, Amazon.com, and The Parthenon Group. He serves on the board of oneforty.com, the Twitter app store and is an advisor to Care.com. He holds an MBA from Harvard Business School and a bachelor's degree from Dartmouth College.

Adam Medros VP, Product, TripAdvisor Adam Medros heads worldwide product development for TripAdvisor and is a member of the company's management team. Since joining the company in 2004, Medros has led efforts in search marketing and revenue optimization and has overseen developments to product functionality, merchandising, and acquisition integration. He was instrumental in TripAdvisor's 2007 launch of travel applications onto the Facebook Platform. These applications - Cities I've Visited, Local Picks, and Traveler's IQ Challenge -- have introduced the TripAdvisor brand to millions of new people around the world and generated a high volume of new content for the core site. Prior to joining TripAdvisor, Medros held Senior Analyst and Product Manager positions at Nordstrom.com, Amazon.com, and The Parthenon Group. He serves on the board of oneforty.com, the Twitter app store and is an advisor to Care.com. He holds an MBA from Harvard Business School and a bachelor's degree from Dartmouth College.

Adam Medros Vice President of Global Product TripAdvisor While there has been a lot of attention lately on fake reviews online, companies like TripAdvisor continue to push the user-generated content model as a way to not only make consumers happy, but to help hotel and restaurant owners build successful businesses. Adam Medros, vice president of global product for TripAdvisor, spoke with eMarketer's Danielle Drolet about steps the travel reviews site is taking to ward off fraudulent content. Adam Medros: I understand the overall concern, but as an insider, user-generated content ultimately delivers great results for users. Medros: Scale is critical. Medros: Our group, TripAdvisor for Business, connects with hospitality businesses to help them use us as a marketing tool by collecting reviews and offering widgets for their website. Adam Medros, TripAdvisor's vice president of global product, spoke with eMarketer about steps the company is taking to ward off fraudulent content. Full Article

Adam Medros Future Forward Adam Medros Adam Medros heads worldwide product development for TripAdvisor. Since joining TripAdvisor in 2004, Medros has overseen improvements to TripAdvisor's core functionality, international expansion, and development of a wide variety of travel planning features, including TripAdvisor Mobile and the launch of successful TripAdvisor Facebook applications. Adam also led TripAdvisor's launch of its "TripAdvisor Trip Friends" social feature and Facebook Instant Personalization on TripAdvisor. Prior to joining TripAdvisor, Medros held Senior Analyst and Product Manager positions at Nordstrom.com, Amazon.com and The Parthenon Group. Adam holds an MBA from Harvard Business School and a bachelor's degree from Dartmouth College.