Last Update

2016-06-03T00:00:00.000Z

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Dr. Adam Karg

Senior Lecturer and Course Director

Deakin University

Direct Phone: +61 *********       

Email: a***@***.au

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Deakin University

221 Burwood Highway

Burwood, Victoria 3125

Australia

Company Description

Deakin University was established in the 1970s as one of the new generation of Australian universities. Named after Alfred Deakin, Australia's second Prime Minister, Deakin combines a university's traditional focus on excellent teaching and research with ... more

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Background Information

Affiliations

Board Member
Sport Management Association of Australia and New Zealand

Committee Member
Sport Management Association of Australia and New Zealand

Education

Bachelor of Commerce

sport management and sport economics

PhD

PhD Lecturer

Deakin University

Web References (30 Total References)


SMQ Editorial Board | FiT Publishing

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Adam Karg, Deakin University


Dr. Adam ...

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Dr. Adam Karg

Course Director - Sports Management @ Deakin University
Dr Adam Karg is a Senior Lecturer and Course Director in the Sport Management Program at Deakin University. He is engaged with a wide range of consulting and research activities with national and state sporting organisations, governing bodies, leisure organisations, charities, sport technology start-ups and more than 45 professional sport clubs including AFL, NRL, Big Bash League, A-League, ANZ Championship and Super 15 teams. The majority of this work focuses on aspects of fan equity and consumer behaviour, relationship marketing and fan engagement. Within this work he undertakes large scale survey work with season ticket holders and fan bases, using analytical methods around customer equity and experience modelling, segmentation and open text analytics.
Adam is the current Secretary of the Sport Management Association of Australia and New Zealand (SMAANZ) and the co-author of two leading text books: Strategic Sport Marketing and Sport Management in Australia: An Organisational Overview.


Dr Adam ...

www.analyticsinsport.com [cached]

Dr Adam Karg

Senior Lecturer - Sport Management Deakin University
...
Dr Karg teaches both undergraduate and postgraduate courses in Strategic Management, Sport Marketing and Sport Broadcasting. He is also engaged in consulting and research activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 45 professional sport teams.


Adam ...

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Adam Karg

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Adam Karg,PhD Lecturer, Deakin University, Email: adam.karg@deakin.edu.au
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Analytics in Sport

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Dr. Adam Karg

Deakin University

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