Adam Henige, Managing Partner, Netvantage Marketing
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This profile was last updated on 5/25/15 and contains information from public web pages and contributions from the ZoomInfo community.
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Managing Partner

Netvantage Marketing
435 E. Grand River Ave Suite 211
East Lansing , Michigan 48823
United States

Company Description: At Netvantage Marketing, we are focused on helping our clients use online marketing to meet their business needs. We are a Michigan SEO, paid search management, and...   more

Employment History

  • Senior Internet Strategy Analyst
    Spartan Internet Consulting
  • Freeflow Marketing Associate
  • Multimedia Production Manager
    Media Center Production Company

Board Memberships and Affiliations

  • Communications Committee Member
    Mid-Michigan Red Cross


  • MBA , Marketing
    Michigan State University
  • B.S. , Film and Video Production
    Grand Valley State University
174 Total References
Web References
Prior to starting Netvantage ..., 25 May 2015 [cached]
Prior to starting Netvantage with co-founder Adam Henige in 2008, he was a Senior Analyst at a leading internet consulting firm working with Fortune 500 companies.
Adam Henige, Managing Partner
With an MBA in Marketing from Michigan State University and a background in consulting, Adam has the business acumen and marketing knowledge to build successful online marketing campaigns. Adam heads up our office in Grand Rapids, Michigan and as a thought leader in the industry he has been featured in several prominent SEO publications like, Search Engine Journal, and Point Blank SEO.
Netvantage Company Background, 25 July 2014 [cached]
Adam Henige graduated from Grand Valley State University in 2000 with a bachelor's degree in film and video production. After graduation, he took a position with an agency in Rochester, New York where he managed the production of promotional campaigns for clients such as Kodak, Bausch & Lomb and M&T Bank. After gaining significant skills in developing promotional multimedia and project management, Adam enrolled in the MBA program at Michigan State University where he graduated with a degree in Marketing in 2006. Upon completion of his MBA, Adam took a position with a private consulting firm as a Senior Internet Strategy Analyst.
In 2008, Adam was one half of the team that launched Netvantage. Now Adam leads the search engine optimization team, conducting site audits, building content strategies and managing link-building campaigns. In addition to his work at Netvantage, Adam sits on the Marketing and Communications Board for the Mid Michigan Red Cross.
In 2008, Joe started Netvantage with business partner Adam Henige.
Lansing Search Engine Marketing Company Celebrates One-Year Anniversary [cached]
Joe Ford and Adam Henige, Managing Partners of Netvantage Marketing, started the company in May of 2008 with no clients in the initial stages of a plummeting economy.
Search engine marketing provides a high level of accountability within their marketing spend and our clients are seeing a high return on investment," said Henige. Over the past year, Netvantage has grown its active ongoing client list to 18, serving them with web analytics, SEO, and pay per click marketing services. Netvantage has also partnered with several ad agencies and web development firms across the Midwest on over 50 online marketing consulting projects.
Henige and Ford have also worked closely with Michigan State University to build a strong internship program.
If you are interested in knowing more about Netvantage Marketing, Ford and Henige keep an up-to-date blog regarding all of their recent activity. Information about their services, news posts and events are also included on their website,
Netvantage Marketing Founders Adam Henige and Joe Ford Nominated for Greater Lansing Entrepreneurial Awards
Netvantage Marketing Managing Partners nominated in Emerging Entrepreneurial Category
East Lansing, MI, March 10, 2009 - The Managing Partners of Netvantage Marketing, an East Lansing based Internet marketing company, have been nominated for the Entrepreneurial Awards of Greater Lansing. The awards will be decided on March 12th at the Greater Lansing Business Monthly's 15th Annual Entrepreneurial Awards Event at the Radisson Hotel Lansing, after an extensive judging process. Managing Partners Adam Henige and Joe Ford were nominated after being in business for nearly a year.
"While we are a bit flattered, we certainly appreciate the fact that someone thought highly enough of Netvantage Marketing to nominate Adam and myself," said Ford.
Ford and Henige formed the company in 2008, and started officially on May 12th.
Ford and Henige have also done several outreach teaching engagements focusing on search engine marketing education, including Davenport University and events at the Capital Area District Library.
Since their launch in May, business has expanded quickly for managing partners Adam Henige and Joe Ford.
The experiences have not only afforded Ford and Henige with the opportunity for a larger office space, but the need to accommodate expanding staff and client needs has become imminent. The move is planned for December 2008.
"It was becoming more and more apparent that we were going to have to bring in additional staff to meet demand," said Henige, "We look at this as a great opportunity to position ourselves for further growth over the next several years."
The Mid-Michigan Red Cross adds community support from Adam Henige, newest member of their Communication Committee. Henige, managing partner of Netvantage Marketing, will help the team tackle web and branding issues that currently affect donors and the hungry of Mid-Michigan.
In an effort to raise hunger awareness and locate volunteers, the Mid-Michigan chapter of the American Red Cross expanded their Communications Committee. Adam Henige, the newest member of the team, will help the organization by directing traffic to their website through his knowledge in web consulting.
The Mid-Michigan Red Cross and one of its services, the Mid-Michigan Food Bank, both have websites that offer information about services, volunteering, donating and service assistance for those in need. Both of the organizations have had concerns about reaching key publics through their websites. With the current condition of the economy, locating need and donors is increasingly important.
To assist in this matter, Community Relations Coordinator Alison Bono invited Henige to join the team.
Henige has a strong internet background in internet marketing, and his position on the committee will help both organizations gain donors and volunteers. As managing partner of Netvantage Marketing, Henige offers consulting in search engine optimization, web analytics and paid search management. A study by the Pew Institute revealed that 84 percent of Internet users have used search engines, making search engines a vital marketing tool.
Henige is a graduate of Michigan State University, and participated in several charitable causes while involved with the University. In 2005, he helped Michigan State collect more than 200,000 pounds of food for the annual MBA Food Fight, a contest held between 20 different MBA programs in conjunction with non-profit sponsor America's Second Harvest to provide hunger relief across the country. "It's very rewarding to have the chance to partner with these types of organizations," said Henige.
In November, Ford and Managing Partner Adam Henige will present the second installment, "11 on 11/11 - 11 Ways to Use Google to Your Advantage," at Claddagh's Irish Pub in East Lansing, Mich.
In November, Ford and Managing Partner Adam Henige will present the second installment, "11 on 11/11 - 11 Ways to Use Google to Your Advantage," at Claddagh's Irish Pubin East Lansing, Mich.
"We chose the Mid-Michigan Food Bank because they have a tremendous impact on our community, and that this organization could best benefit from our services," said Adam Henige, Managing Partner of Netvantage Marketing.
"Many non-profit organizations build nice web sites to communicate their mission and message" said Joe Ford, who is Managing Partner of Netvantage Marketing along with Henige.
"To be a successful organization, just having a web site isn't enough," said Henige.
"To be a successful organization, just having a web site isn't enough," said Adam Henige, managing partner of Netvantage Marketing.
This is a copy of Adam ..., 14 April 2015 [cached]
This is a copy of Adam Henige's presentation "Getting More Out Of Google Analytics" from April 14, 2015. Feel free to share this link on social media!
*To follow links in the presentation use Ctrl+left click
Adam Henige
Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.
Managing Partners Present at Central Michigan Public Relations Society of America (CMPRSA) | Netvantage Marketing, 31 Jan 2015 [cached]
Managing Partners Adam Henige and Joe Ford presented to the Central Michigan Public Relations Society of America (PRSA) as a part of their Social Media Lunch 'N series on the topic of search marketing.
There is a lot of overlap in the social media and PR world with what we do in search marketing," said Netvantage Marketing Managing Partner Adam Henige.
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