Chief Marketing Officer
Ada Rodriguez is Chief Marketing Officer for Health Plus, one of the largest providers of government-sponsored health insurance plans in New York City and State.
Born in Puerto Rico and raised in New York City, Ada
is a true example of the American Dream.
In a short period of time, the hard-working mother of three went from stay-at-home mom to being named one of the 50 most-distinguished Latinas for 2004 by El Diario/La Prensa.
Her rise through the corporate ranks began in 1995, when she joined Health Plus as a Member Services Representative.
Two years later, she went on to become the Marketing Manager for Staten Island, and shortly after, added South Brooklyn to her responsibilities.
In December of 2000, Mrs. Rodriguez was promoted to Director of Marketing, where she developed the industry's strongest marketing team.
While managing a staff of over 200, she
witnessed the number of members more than triple under her
supervision - from 70,000 in 2000 to the nearly 270,000 members that the company boasts today.
Now, as Chief Marketing Officer for the managed care provider, she supervises all Marketing, Communications, Special Events, Community Relations, and Recertification Departments, as well as the company's incoming Call Center.
In October of 2009 Ada
was recognized by Hispanics Business
, a quarterly publication, when they named her
as one of their 100 most influential people in New York State.
has also received numerous professional and civic accolades, including the Civic Award for The Staten Island
has been recognized for her
accomplishments and her
contributions to communities on several occasions and has been honored by many community organizations, including ASPIRA of New York, The Cross Island YMCA, Haitian Americans United for Progress, Our Heritage Society, and The Arab American Association of New York
Mrs. Rodriguez is a member of the steering committee for the Latino Civic Association.
She serves as a Board Member for the Chinatown YMCA.
Additionally, she is an active member of the Brooklyn Chamber of Commerce, Manhattan Chamber Commerce, and the Brooklyn Arts Council.