Adgully Exclusive | Abhimanyu Singh and the tale of Contiloe
Posted by Adgully Bureau
| December 1st, 2010 at 8:30 am
Contiloe Entertainment Private Ltd was started in 1995 by Abhimanyu Singh, and it recognizes itself as "producers of factual and non-factual programming".
Adgully caught up with Abhimanyu Singh, CEO and Founder, Contiloe Entertainment Private Ltd., to find out more about the production house's expectations and ambitions with the latest launch.
Talking about the challenges of coming out with its latest show, Singh
says, "The story and the main character was the biggest challenge.
further adds, "It is not about Indian or international, it is about story telling.
It is about how your people accept the stories put across to them.
Our story telling is very Indian in nature, it's the way the Indians like a story to unfold."
says that he
doesn't ever draw parallels with the success of other shows and only concentrates on the content.
Since, success or failure for a show is driven by the success or failure of the content.
Talking about telecasting the show every Saturday, Singh
says, "The audiences' mind is more relaxed towards the weekends and so the consumption pattern changes.
So a different genre based show of this nature is received better on these days."
adds that the credit for bringing together the right star cast should go to the channel- Sony Entertainment Channel (SET).
Elaborating on the production house's key USP, Singh
says, "We believe in doing everything to which we can do justice to and so we like to be fair with the way we conduct our production.
We have always tried to take on more challenging shows and we have done long running shows."
has an urge to create more historical shows, and he
believes that there are many stories within India which still haven't been told.
"It is definitely my ambition to make an inspirational series on Mahatma Gandhi," he
believes that production is a very challenging space as it gets fragmented with more and more producers coming in. "To think about content for next two years is very difficult, because the people are changing very fast, the profiles are changing very fast.
The very fact that we have survived as a TV production company and grown progressively is a great accomplishment," Singh
"I think the future is bright for all production houses.
I think our ability to be able to think alternate content, put shows together and give quality to broadcasters sets us apart from other production houses," he
signs off. | By Prabha Hegde [prabha(at)adgully.com]
Tags: Aajaa Mahi Vay, Abhimanyu Singh, Comedy Ka King Kaun, Contiloe Entertainment, Ek Veer Stree ki Kahaani... Jhansi Ki Rani, Kashmeer, Krishna Arjun, Maharshtrache Nach Baliye, Maniben.com Channel, Ronit Roy, The Great Indian Love Challenge