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The Boston Consulting Group (BCG) is a global management consulting firm and the worlds leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunit... more.
Abheek Singhi - Partner and Director, The Boston Consulting Group
Abheek Singhi is a partner at The Boston Consulting Group. He leads BCG's Consumer and Retail practice in India. He also leads BCG Consumer Products sector in Asia Pacific, serving both local and global MNC companies. He has extensive experience in emerging markets like India, China, South East Asia and Middle East. He has also worked in the San Francisco office of BCG working with clients in the United States and Canada. Abheek has worked with clients in the private, public and government sectors on issues related to strategy, operational excellence and organizational improvement. He has been a member of the National FMCG and Retail Committees of the Confederation of Indian Industry for several years. In that role, he has worked to monitor the industry trends and also shape industry wide response. He has also supported the PM Council on Trade and Industry on the issue of agricultural production and food security. Abheek is the co-author the book "The $10 Trillion Prize" (published by Harvard Business Review Press). He has also authored several seminal reports on the Indian consumer and retail sectors - including "The Tiger Roars", "Building a New India" and "Agribusiness: Cultivating New Opportunities". Abheek is a frequent contributor to national newspapers and a speaker at leading conferences and seminars. Abheek joined BCG in its Mumbai office and has worked in its offices in Mumbai, New Delhi and San Francisco. He is currently based in Mumbai with his wife, Neeti and their 2 children - Shaurya and Ariana.
Abheek SinghiPrincipal Abheek Singhi - PrincipalAbheek joined BCG in 1998 and is currently based in the firm's Mumbai office.He has worked on strategy development, growth, operational improvement, and change management across the industrial goods and consumer goods industries.Abheek's consulting has been focused on market analysis, consumer segmentation, new product development, and the development of strategies for entering India's markets.Abheek holds a degree in chemical engineering from the Indian Institute of Technology Delhi and an M.B.A. with high distinction from the Indian Institute of Management Ahmedabad.
?A set of emerging social trends could reshape consumption patterns significantly, said Abheek Singhi, a BCG senior partner and report coauthor. ?These include more?and better educated?women taking their rightful place in society, greater pride in being Indian, and increasing time compression, each of which will drive exponential growth in various categories differently.
Senior Partner and Director The Boston Consulting Group Abheek Singhi Senior Partner and Director The Boston Consulting Group Abheek Singhi leads The Boston Consulting Group's Retail and Consumer practice in Asia-Pacific. He was named a BCG Fellow in 2015; his fellowship is examining how digital and other technologies can provide leapfrog opportunities in emerging markets Abheek has nearly 20 years of experience with clients in emerging markets such as India, China, Southeast Asia, and the Middle East. Abheek has been a member of the National FMCG (fast-moving consumer goods) Committee and the National Retail Committee of the Conf ederation of Indian Industry (CII) for several years. In that role, he has worked to monitor the industry trends and to shape industrywide responses. Abheek has also been selected by th e Aspen Institute as part of the India Leadership Initiative program and is a member of the Aspen Global Leadership Network. Abheek is a coauthor of the bestselling BCG book The $10 Trillion Prize (published by Harvard Business Review Press). He has also written several seminal reports on the Indian agriculture, consumer, and retail sectors, and he is a freque nt contributor to national newspapers and a speaker at leading business conferences and seminars.
Concepts like this are the equivalent of affordable luxury, said Abheek Singhi, senior partner and director at The Boston Consulting Group.
"If a brand delivers 80-90% of the experience of a luxury brand at 50% of the cost, then it is a sure-shot recipe for success and we are seeing this happen across categories like snacking, apparel and lifestyle as well," he said.