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Royal L. Garff Presidential Chair In Marketing
HQ Phone:  (801) 581-7200
Direct Phone: (801) ***-****
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201 Presidents Circle Room 201
Salt Lake City, Utah,84112
The University of Utah is one of over 1,100 institutions of higher education to participate in the America Reads challenge, including Salt Lake Community College and Westminster College. In 2010, the America Reads program at the University of Utah adopted a ... more.
Professor of Marketing
Navistar International Corporation
The Adept Group Ltd
John Wiley & Sons , Inc.
Board of Advisors Member
Westburn Publishers Ltd
ADVISORY BOARD Member
Institute for the Study of Business Markets
management of technology and marketing
MIT Sloan School of Management
University of Utah
Management of Technology and Marketing
Massachusetts Institute of Technology
NPD and related fields
PDMA - Product Development and Management Association : About : PDMA Leadership
Abbie Griffin, NPDP
University of Utah email@example.com
Team Biographies - The Adept Group
Named a Crawford Fellow in 2003-the highest individual award in NPD Groundbreaking researcher in improving the process of new product development Chair of marketing at the University of Utah's Business School Abbie Griffin is one of the most creative and original experts in the field of new product development (NPD) and has produced groundbreaking work in many areas of NPD. She has the distinction of being only the fourth person and first woman to be named a Crawford Fellow by the Product Management and Development Association (PDMA)-the highest individual award in the field of NPD. Abbie Griffin Abbie Griffin Currently, Griffin holds the Royal L. Garff Presidential Chair at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing. In addition, Griffin is a member of the Board of Directors of Navistar International, a $13 billion manufacturing company. She was editor of the Journal of Product Innovation Management, the leading academic journal in NPD, from 1998-2003. Griffin also was the author and lead researcher for PDMA's first study of product development: "Drivers of NPD Success: The 1997 PDMA Report. In addition, Griffin has written and published many papers based on research for measuring and improving the process of new product development. She holds a number of degrees in NPD and related fields: a Ph.D in management of technology and marketing from the MIT Sloan School of Management, an MBA from Harvard University, and a B.S. in chemical engineering from Purdue University. She has worked for Polaroid Corporation and Corning Glass Works and has consulted for Booz, Allen and Hamilton.
Education | Education | ITEM Group Eindhoven
The yearly organized one-week course features internationally renowned speakers, such as professor Scott Shane (Weatherhead School of Management, Case Western Reserve University, Cleveland), professor Abbie Griffin (David Eccles School of Business, University of Utah) and professor Anthony Di Benedetto (Temple University, Philadelphia).
Authors | Marketing Classics Press
Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business Abbie Griffin is a member of the Board of Directors of Navistar International. Read More...
Title: "Performance Effects of Combining Rational and Intuitive Approaches in Making Fuzzy Front End Execution Decisions", co-authored with Fred Langerak (Eindhoven University of Technology), and Abbie Griffin (University of Utah)