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Wrong Abbie Griffin?

Dr. Abbie J. Griffin

Royal L. Garff Presidential Chair In Marketing

University of Utah

HQ Phone: (801) 581-7200

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University of Utah

201 Presidents Circle Room 201

Salt Lake City, Utah 84112

United States

Company Description

The University of Utah is one of over 1,100 institutions of higher education to participate in the America Reads challenge, including Salt Lake Community College and Westminster College. In 2010, the America Reads program at the University of Utah adopt ... more

Find other employees at this company (24,925)

Background Information

Employment History

Royal L. Garff Presidential Chair In Marketing

Utah Museum of Fine Arts

Professor of Marketing

University of Illinois


Board Member
Navistar International Corporation

Crawford Fellow
The Adept Group Ltd

PdMA Corporation

Board of Advisors Member
John Wiley & Sons , Inc.

Westburn Publishers Ltd

Institute for the Study of Business Markets

Board Member
International Truck



Chemical Engineering

Purdue University




Harvard Business School


Harvard University


management of technology and marketing

MIT Sloan School of Management


Massachusetts InstiĀ­tute


University of Utah


Management of Technology and Marketing



Management of Technology and Marketing

Massachusetts Institute of Technology


NPD and related fields

Web References (88 Total References)

PDMA - Product Development and Management Association : About : PDMA Leadership [cached]

Abbie Griffin, NPDP University of Utah

Title: "Performance Effects of Combining ... [cached]

Title: "Performance Effects of Combining Rational and Intuitive Approaches in Making Fuzzy Front End Execution Decisions", co-authored with Fred Langerak (Eindhoven University of Technology), and Abbie Griffin (University of Utah)

BP 2 - Business Marketing Association [cached]

ISBM Fellow Dr. Abbie Griffin of the University of Utah is the person who first invented the term "voice of the customer.

"Voice of the Customer" was coined by Dr. Abbie Griffin, University of Utah.

ABBIE ... [cached]

ABBIE GRIFFIN University of Utah

idsl interaction design sight & lab [cached]

The paper "Creative artifacts: how stimulators, demonstrators and prototypes contribute to the creative processes", co-authored by Sihem Ben Mahmoud-Jouini (HEC), Christophe Midler (CRG, CNRS-Ecole Polytechnique), Virginia Cruz and Nicolas Gaudron, was presented at the Innovation by Design session, chaired by Dr. Abbie J. Griffin, Royal Garff Presidential Chair in Marketing at University of Utah.

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