Rocket Fuel Inc.

Location:

2000 Seaport Blvd Ste 400 Pacific Shores CtrRedwood CityCalifornia94063United States View Map

Revenue:

$456.3 Million

Employees:

1,123

SIC Codes:

5199, 7319

Phone:

(650) 595-1300

Fax:

(650) 264-4000
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Description:

A leading predictive marketing platform provider, Rocket Fuel Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel's Moment Scoring technology performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Headquartered in Redwood City, California, Rocket Fuel has over 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL.

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