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Cairo Amman Bank

Description

Cairo Amman Bank (CAB) is the largest retail bank in Jordan and Palestine with 63 branches. As market leader CAB wanted to be the first bank to bring consumerism to the Jordanian banking market. In order to create a unique offer, the bank needed to understand what was unique and compelling about its brand within its organisation. Following detailed...more

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Revenue

$2.4 Million

Employees

12

Industries

Banking, Finance .

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