Brand Activation Association Inc

650 First Avenue Suite 2SW
New York, New York 10016
United States View Map >>

P: (212) 420-1100
F: (212) 533-7622
The Brand Activation Association (BAA) is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. Representing over $750 billion dollars in sales, brand activation disciplines include all the myriad connection points with the consumer, such as digital/m... more

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Bonnie Carlson
President and Chief Executive Officer
Mike Kaufman
Vice President, Marketing and Events
Richard Feldman
Director of Marketing and Events
Annie DeKraker
Manager, REGGIE Awards and Events
Paul Robinson
Director, Shopper Marketing
Noelle Boddewyn
Manager, Legal Affairs
Edward Kabak
Chief Legal Officer
Alexandria Henderson
Manager, Marketing and Events
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