Tips & Trends

Whether you are making a cold call or phoning a valuable customer, there's a good chance you'll be leaving a message. Given the ease at which someone can hit "delete" and move on, it is essential to hone your skills at that short and valuable pitch - the voicemail message.

Here are five tips to help you make the most of your voicemail messages:

Ryan Patenaude had to build a sales organization from the ground up. When The Focus Group put him in charge of sales for Focus EduVation, the new spin-off had no customers, no prospects and no business! Patenaude needed to get the phone ringing, fast.

Cold calling might be one of the least pleasant and least rewarding activities salespeople do. According to Aaron Ross, co-author of the book, "Predictable Revenue," it is also a waste of their time – and their company's resources.

Getting a prospect to return your phone calls these days is a real achievement. When that happens, you need to be at the top of your game, ready to quickly engage them in a relevant conversation.

Uncertainty. Unpredictability. Unreliability. This is the life of many salespeople, and it's a scramble to turn results out of chaos. According to the experts, you can own the sales cycle and create constructive relationships that generate consistent results.