Research, insights & commentary on the latest trends in sales and marketing.

Assessing the Impact of Dirty Data Sales & Marketing Performance

This DemandGen report provides quantification of bad data's impact and addresses what to do about it.

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Aberdeen Insight Report

Aberdeen collected data regarding the behavior and performance of ZoomInfo customers and best-in-class companies overall. This research brief summarizes these findings.

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10 Quick Wins for Sales and Marketing

A look at the best practices leading companies are employing to improve conversion rates at each phase of the funnel.

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Six Strategies for Kicking your CRM into Overdrive

How to use high-test data to fuel B2B sales and boost CRM performance.

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