By Jill Konrath, author of "Snap Selling"
Sales prospecting via email can be really tough. But honestly, some people create their own problems, as you'll soon see.
Today's post comes from "Ken," one of my all-time favorite clients. Normal human beings (otherwise called prospects) would never put up with the sales behavior you'll see below. They'd delete Brian in a nanosecond. But Ken is curious as to how this seller will respond, so he continues the e-dialogue.
As you read through the exchange below, keep track of the mistakes you find!
Hello Ken,Ken writes back: "You can learn about my work on my Linked In profile and also on our website." He receives the following response:
I am not sure if the information I have on file is still accurate but I am the new Account Manager for YourCompany @ XYZ Corp.
Would it be possible to get your “vcard” and a description of what you do so I could have a better understanding.
Please let me know as I would really appreciate the information.
Thanks for the heads up maybe I got carried away by the excitement of working on such a great company. And instead of just talking about our solutions, I would like to meet and better understand your role, issues and how I can develop a better working partnership.
Or maybe you would want to refer me to someone else? Thanks in advance I appreciate it.
In addition to visiting a prospect’s website before you send your first email message, you can learn a lot from ZoomInfo Pro. With it, you can look up detailed profiles of your prospects – profiles that include education and work history, company size and markets, and up to 12 years of Web mentions about the buyer and the company. Learn more.