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Tips & Trends

The power of personas for recruiting

What if you had a deep understanding of what drove candidates, what moved them, how they'd fit in at your company and what they were really looking for … before they ever set foot in the door? No crystal ball required. Personas can get you there


Recruiting video becoming a must-have

“Corporate recruiting videos are moving from a ‘nice-to-have’ to ‘must-have,’ so if you have not yet made corporate recruiting videos part of your company’s DNA, then it is time to start doing so,”


Attracting talent with content

Want to attract strong candidates for your open positions? Stop sending job postings! OK, don’t stop sending them entirely, but several experts told ZoomInsights that you’ll have greater success if you publish more content than job postings.


Job descriptions stink! This will make them cool

Recently, I have been hearing a lot of resentment about job descriptions. I’ve heard discontent in a recent client training session. I’ve heard it in the last couple of recruiting presentations I’ve attended. And the disdain from jobseekers is pretty standard fare.


Live and learn (important clarifications on search syntax)

Let’s start 2013 with a discussion of some basic, yet little known, aspects of the two main search engines’ syntax rules. I believe these are very important to know in order to have fewer of those either “What am I doing wrong?” or “Why is Google search not working?