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Tips & Trends

Don't hide from your customers (Part two)

In Part one of “Don’t hide from your customers,” we explained the importance of search engine optimization (SEO) and described the first two of five basic SEO principles that all marketers can apply to their websites. In this part, we explain the remaining three principles.


Improving B2B email deliverability

Inbox rates – the tally of whether an email reaches its intended inbox – dropped to 76.5 percent globally during the second half of 2011, down from 81 percent during the first half of the year, according to a report from email certification provider Return Path. Even worse, email blocked as spam increased a startling 24 percent during the same period.


Getting insight through buyer personas

Like all lasting relationships, in marketing it’s all about making the right connection. While you might be peddling the end-all product or service, matching it with the right clients is crucial to a successful marketing campaign.


Climbing the marketing automation mountain

By Stacie Levy, director of corporate marketing and PR, Kenshoo

Earlier this year, I had the pleasure of attending the SiriusDecisions May 2012 Summit in Scottsdale, AZ. It was my first time attending and I enjoyed all the connections I made and hearing case studies from truly sophisticated marketers.


Marketers don’t understand their targets

New technology often leads to a gap between goals and execution across industries, and according to a Demandbase study