Tips & Trends

Did you know that 20 percent of messages sent to business email addresses never make it to recipients inboxes? Improve your odds of getting your message through with our free article: "10 Ways to Avoid Spam Filters.

The SXSW conference has always been known for the quirky session titles it inspires. The competition for panel slots is intense, with 3,000 panel submissions presented for 2012 alone. Part of the selection process involves voting by the public. So, an effective title gets attention when garnering votes for a panel.

We have the same problem with email.

It's important to know the origin of the B2B data you're buying. In this week's post, you'll learn about the different types of data vendors and some things to keep in mind when working with them.

Picture this: You've budgeted for a multi-touch marketing campaign this quarter. You've got the messaging strategy, the goal metrics, and the sales staff is chomping at the bit to follow up on all of the leads your campaign will generate. The only missing ingredient — the list — is also the most important, often the most expensive and (more often than not) the most difficult to find.

Regardless of which type you use, you'll want to get a sample data set and put your vendor to the test before you purchase your list.

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