Tips & Trends

Your messaging worked its charm and now that potential lead has found a way onto your website for a white paper, webinar or other product or service. But getting coveted details from potential clients on your landing page can be a slippery slope, and one that’s important to get right.

The Content Marketing Institute’s “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America” shows us that LinkedIn has become a preferred channel for B2B content marketing. It has surpassed Twitter by nearly 5 percent.

Whether you’ve been reticent to dive in or are ready to bump your marketing to the next level, it’s a great time for B2B marketers to take a look at lead scoring.

Content marketing is now main stream. That’s the word from MarketingProfs, which recently conducted a new study

Email is here to stay and has proven to be a very effective way to drive engagement with consumers. Here are five things you should focus on to drive maximum engagement.

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