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Survey: E-mail Software, Click-throughs & Lists

Ever wonder how your e-mail marketing operations compare to your colleagues'? ZoomInsights surveyed a highly targeted list of marketers (using our own ZoomInfo data) and the results reveal what these masters of email campaigns have in common.

The majority of marketers send their messages with email service providers, instead of marketing automation or sales force automation systems. And most are obsessed with improving click-through rates. Lists comprise mostly opt-in or a combination of opt-in and purchased data.

The Truth About Automation

While systems like Eloqua and Marketo make it easier than ever to send custom messages to prospects based on behavior (e.g., how they responded to prior messages), our results show that most marketers are still using email service providers. Of marketers who answered "other" most said they use in-house email systems, including Microsoft Outlook.

ZoomInsights asked: What system do you use most to originate email marketing?

 


Consumed with Click-Throughs

If getting more click-throughs to your landing pages is a pressing priority, you're in good company. Click-through rates surpassed growing lists, keeping contacts current and improving message relevance as top concerns. "Other" top of mind issues: Uncovering unique opt-in techniques and sourcing up-to-date contact details for specific positions.

ZoomInsights asked: Which email marketing issues would you most like to read about?

 


List Sources: Opt-In, Purchased, and Combos

We asked marketers where their B2B email lists come from. Nearly half use opt-in lists only and most of the other use a combination of opt-in and purchased data.

ZoomInsights asked: Which statement best describes the origins of your B2B email mailing lists?

 



Freshen Up Your Prospect List

No matter where your prospect lists come from, ZoomInfo's data experts can help make sure the records are accurate and emails get to your prospects. We'll compare your database to our continuously updated profiles of more than 50 million contacts at five million companies. We'll fix any outdated contact info and help you find a universe of new, highly targeted prospects. Let us help you generate more leads, build successful campaigns and boost your click-through rate. Contact us today!