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Tips & Trends

Feeling dirty?

You write eye-catching subject lines and tantalize readers with your dapper HTML skills?Fantastic. Just one problem: Your list is dirty (and not in the fun way).


Good landing pages: a key to digital marketing success

Nearly half of B2B marketers are making a big mistake with their hyperlinks. According to the MarketingSherpa Landing Page Handbook (second edition), 44 percent of clicks for B2B companies are directed to a company’s home page, not a campaign-specific landing page! The result: lost leads and conversion opportunities.


Lessons for B2B marketers from Bizo survey

A survey from “BtoB Magazine” and Bizo shows that the sales cycle has stretched for many B2B companies, increasing pressure on the marketing organization to boost brand awareness.


How to engage customers with B2B video

Video can build a powerful emotional bond between consumers and brands. Over the past year, I've written several case studies that looked at how marketers at small and medium-sized businesses (SMBs) have created that bond and found success on YouTube.


The marketer who analyzes the most data fastest wins

Maximizing campaign ROI and profit from advertising is among every marketer's top priorities. Because of this, yield optimization — increasing the spread between the cost of advertising and the revenue derived from it — is a critical focus for digital marketers.