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For MarketersAll articles »

how-to-improve-engagement-with-preference-dataA key to good marketing — and also perhaps the hardest part to get right — is knowing what your...
innovation-is-great-but-remember-the-basicsEmail marketers are always eager to learn about what's new and innovative, such as including...
closing-the-gap-and-opening-doors-between-b2b-sales-and-marketing-teamsSales and marketing teams don't always play well together. In fact, within many companies, there's a...
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For Sales ProsAll articles »

a-drinking-game-you-should-play-at-workWant a sure-fire strategy to ensure that you’re doing all you can to connect with potential decision makers? Try the Factor 8 Drinking Game and...
app-identifies-nearby-business-contactsThe Internet has done wonders for helping professionals find and network with each other. Tools like ZoomInfo make it easier than ever to find prospects...
don-t-make-these-email-prospecting-mistakesToday's post comes from "Ken," one of my all-time favorite clients. Normal human beings (otherwise called prospects) would never put up with the sales...
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For RecruitersAll articles »

the-power-of-personas-for-recruitingWhat if you had a deep understanding of what drove candidates, what moved them, how they'd fit in at your company and what they were really looking for...
recruiting-video-becoming-a-must-have“Corporate recruiting videos are moving from a ‘nice-to-have’ to ‘must-have,’ so if you have not yet made corporate...
job-descriptions-stink-this-will-make-them-coolRecently, I have been hearing a lot of resentment about job descriptions. I’ve heard discontent in a recent client training session. I’ve ...
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