ZoomInfo Solutions for Market Researchers
Business professionals are among the most difficult to reach of all research targets. Add to that the rapid data decay rate and market researchers face significant challenges. Improperly segmented B2B data can mean faulty market research results and failed surveys.
With ZoomInfo, market researchers can confidently empower decision making with the only continuously updated, fully searchable B2B database that spans wide and deep: covering all industries and including specific, deep details about businesses and employees.
ZoomInfo’s powerful search tools help researchers precisely segment targeted industries and companies, as well create survey lists of names, direct-line phone numbers and current email addresses. Our detailed profiles even make it possible to develop a proprietary panel for future research needs.
Bringing it all together: rich, up-to-date data; robust segmentation tools
- Search by industry keyword: More productive than SIC or NAICS searches, ZoomInfo’s keyword/phrase search culls the entire database to find companies that match your term. Find businesses in emerging markets not covered by standard classifications and companies in more than one industry.
- Precise market segmentation: Need to know how many renewable energy companies are in a three-state region? Easily segment your markets by geography, as well as company revenue, number of employees and up to 20 other characteristics.
- Find other players in your market: Our profiles include a “related companies” section so you can quickly click through to competitors and find other businesses in specific markets.
- Dive deep: Only the ZoomInfo Database gives you access to extensive information on business people, including work history, biography, education, affiliations and Web articles that go back 10 years
- Create survey lists: Find the names and email addresses of important buying decision makers. Export the list and you’re ready to send a targeted market survey.
