Social Media Marketing
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Social Media Marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social Media Marketing Resources
This guide offers a trio of tips for getting your customers to pay attention to your message.Read guide »
Despite the promise of customer engagement, brand affinity and those ever-important fresh leads, many social media marketing efforts fail to deliver. The reason might be that you're not thinking like a traditional publisher.Read Article »
One thing that we've learned about social media in the last few years is that ignoring it won't make it go away. Social media can be a very powerful marketing tool if you target your audience correctly and contribute relevant messages and content.Read Article »
While the report found that SEO still claims the top spot when it comes to the strategies that companies use for online marketing, it is social media and "inbound marketing/content creation/blogs" that come in second and third.Read Article »