Social Media Marketing

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Social Media Marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.


Social Media Marketing Resources

Social Media Marketing Integration and ROI

The Digital Marketing Trinity: Email, Mobile and Social

This guide offers a trio of tips for getting your customers to pay attention to your message.

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For social media success, think like a publisher

For social media success, think like a publisher

Despite the promise of customer engagement, brand affinity and those ever-important fresh leads, many social media marketing efforts fail to deliver. The reason might be that you're not thinking like a traditional publisher.

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Don't hide from your customers (Part two)

Don't hide from your customers (Part two)

One thing that we've learned about social media in the last few years is that ignoring it won't make it go away. Social media can be a very powerful marketing tool if you target your audience correctly and contribute relevant messages and content.

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Marketers don't understand their targets

Marketers don't understand their targets

While the report found that SEO still claims the top spot when it comes to the strategies that companies use for online marketing, it is social media and "inbound marketing/content creation/blogs" that come in second and third.

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