The ROI Of Targeted Prospecting
Who’s your buyer? As more companies look to improve their flow of qualified leads, carefully defining segmentation and buyer personas have become a critical requirement for sales and marketing teams.
Key takeaways from this webinar include:
- Strategies to get started with targeting and segmentation
- Examples of how organizations are using existing customer models to map out buyer personas and profiles
- The payback companies are realizing by refining their databases and creating specific messaging that is relevant to unique markets
Featured Presenters:
Jim Lenskold
An international speaker and recognized marketing expert, Jim is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. Mr. Lenskold currently runs the Lenskold Group, which offers consulting and implementation services for strategic market planning, marketing ROI, customer profitability management and marketing innovation.
Sam Zales
As President of ZoomInfo, Sam is responsible for driving the company's operations and business strategy. With a proven track record for growing and maturing companies in challenging economic times, Zales brings 25 years of strategy, marketing, sales and product development experience with companies such as BuyerZone, American Express and Bain and Company to ZoomInfo.
Andrew Gaffney
During his career Andrew has served as an Editor and Publisher for several different business magazines, including This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise. Within each of these markets, Andrew has demonstrated a unique ability to quickly identify the business issues that resonate and matter most to executive level readers. Subsequently, he has consistently helped create and match content that generates interest and readership among that executive community.
