ROI Calculator

ROI is a performance measurement used to determine the efficiency of an investment. For the most part a most marketing campaigns are deemed either a success or failure based on having a positive ROI. To calculate ROI, the return of an investment is divided by the cost of the investment.

ROI = ( (Earnings - Initial Invested Amount) / Inital Invested Amount ) × 100

A common instance where a marketer would have to calculate ROI would be in advertising. A marketer may have compare two different advertising campaings by dividing the gross profit that each campaign has generated by its respective marketing expenses. Which ever campaign has a higher ROI would usually get more marketing spend or budget.

ROI Resources

The marketer who analyzes the most data fastest wins

The marketer who analyzes the most data fastest wins

Maximizing campaign ROI and profit from advertising is among every marketer's top priorities. Because of this, yield optimization — increasing the spread between the cost of advertising and the revenue derived from it — is a critical focus for digital marketers.

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Know Your Customers, Know Your Prospects

This guide provides four insightful approaches to understanding customers and building more profitable marketing campaigns.

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