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If you're using a "batch and blast" approach, you might as well be sending bad poetry to your contacts. Download the infographic to learn how you can avoid this issue and increase engagement with targeted marketing campaigns.

Did you know?

B2B marketers target an average of 4 different audiences with separate content marketing strategies.

82% of prospects say content targeted to their industry is more valuable.

52% of marketers see content personalization as critical to their digital strategies.

Sell Better. Market Betfter. Be Better.

Sell Better. Market Better. Be Better.

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Reach your ideal buyers quickly and effectively with ZoomInfo.


Analyze your data to uncover and segment your best buyers and fuel your funnel with more contacts matching your personas to increase relevance.


Empower your sales team to spend less time researching and more selling with deeper insights, access to email, direct dial phone number, and detailed background information, helping them reach decision makers faster.


Supercharge your campaigns, update missing fields, check email validity, and add valuable contacts at key companies. Create sophisticated queries in real time and pull the information you need on demand or within your Salesforce environment.

ZoomInfo | The ABCs of ABM (Account Based Marketing)

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Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing.

Join Ned Leutz, data expert from ZoomInfo, on Thursday, October 23 at 1PM ET/10AM PT, to discover successful strategies and how you can implement them into your own campaigns to boost ROI.

In this webinar you'll learn how to:

  • Use data to target key accounts
  • Shorten the sales cycle and expand deal size using real time personalization
  • Boost revenue by aligning sales and marketing efforts
Target The Right People & Increase Campaign Relevancy


ZoomInfo can help you identify your buyer personas and send targeted messages to your contacts. Improve your marketing campaigns with highly actionable data, ensuring your emails reach your prospects and you maintain a healthy database. Achieve faster outreach with on demand email and phone number information right at your fingertips.

With ZoomInfo, you can:

  • Identify your buyer personas
  • Quickly build lists of targeted contacts
  • Segment your market
  • Enhance and grow your database

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ZoomInfo | Become a Marketing Rockstar

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Hiding in your CRM and marketing automation tools is data on the people who interact with your brand, and more importantly those who buy. Join ZoomInfo’s Ned Leutz on Thursday, January 29 at 2:00 PM EST/11:00 AM PST, as he walks you through the steps to analyze and uncover your buyer personas in order to generate target prospects using ZoomInfo.

In this webinar you'll learn how to:

  • Analyze your data to uncover and segment your buyer personas
  • Fuel your funnel with targeted contacts matching your buyer personas to increase campaign relevance
  • Enhance and grow your database by updating inaccurate information, filling the holes, checking email validity, and adding valuable contacts from key companies