ZoomInfo | The ABCs of ABM (Account Based Marketing)

Free Webinar:

Join us for this informative live session.

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Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing.

Join Ned Leutz, data expert from ZoomInfo, on Thursday, October 23 at 1PM ET/10AM PT, to discover successful strategies and how you can implement them into your own campaigns to boost ROI.

In this webinar you'll learn how to:

  • Use data to target key accounts
  • Shorten the sales cycle and expand deal size using real time personalization
  • Boost revenue by aligning sales and marketing efforts
ZoomInfo | Zombie Apocalypse

Fill out the form to receive your copy of the whitepaper.

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Are you unknowingly sending messages to email zombies in your marketing database? Doing so not only hurts your marketing campaigns, it also compromises your deliverability rates and Sender Score.

An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn't for a period of time. Sending messages to an email zombie puts your organization's IP address at risk of being blacklisted, preventing you from deploying any emails at all.

Download the whitepaper to learn how to:

Avoid email zombies from getting into your database

Defend your database from email zombies

Dispose of known email zombies from your campaigns

ZoomInfo | 3 Tips on Targeting

Fill out the form and we'll contact you to set-up your free trial. No obligation.


To get the most out of your lead generation strategy, you need to make sure you’re targeting the right buyers. But how are you supposed to know who to target? To figure it out, you need to know the characteristics, demographics, and firmographics of your best customers.

Use the 3 tips below to start targeting the right buyers and take your lead generation strategy to the next level:

Download the whitepaper to learn how to:

1. Identify Your Buyer Persona
Buyer personas are detailed profiles about your customers. Creating buyer personas ensures that you're sending relevant messages to your contacts. It also helps you create the right types of content for your target audience- content that adds value and is truly interesting and helpful.

2. Improve Lead Scoring
Lead scoring is the process of determining the sales readiness of incoming leads using a predetermined methodology. This B2B lead generation strategy involves assigning a rating based on behavioral or demographic patterns and prioritizing the leads with higher scores for your sales team to follow up with.

3. Grow and Enhance Your Existing Marketing Database
Did you know that new business growth opportunities exist within your existing B2B data? The information in your database can uncover your top industries and best customers. You can then use this information to go after new prospects that match very specific criteria to your company's needs and requirements. Additionally, you should be cleansing and updating your database with key B2B information, such as email address, direct dial phone number, title, job function, and more.

ZoomInfo can enhance your existing B2B lead generation strategy by identifying your buyer persona, updating your marketing database with key B2B information to improve lead scoring, and helping you grow your database.

ZoomInfo | Zombie Apocalypse

Fill out the form to receive your copy of the whitepaper.

* All fields required









Are you unknowingly sending messages to email zombies in your marketing database? Doing so not only hurts your marketing campaigns, it also compromises your deliverability rates and Sender Score.

An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn't for a period of time. Sending messages to an email zombie puts your organization's IP address at risk of being blacklisted, preventing you from deploying any emails at all.

Download the whitepaper to learn how to:

Avoid email zombies from getting into your database

Defend your database from email zombies

Dispose of known email zombies from your campaigns

ZoomInfo | 3 Tips on Targeting

Fill out the form and we'll contact you to set-up your free trial. No obligation.


To get the most out of your lead generation strategy, you need to make sure you’re targeting the right buyers. But how are you supposed to know who to target? To figure it out, you need to know the characteristics, demographics, and firmographics of your best customers.

Use the 3 tips below to start targeting the right buyers and take your lead generation strategy to the next level:

Download the whitepaper to learn how to:

1. Identify Your Buyer Persona
Buyer personas are detailed profiles about your customers. Creating buyer personas ensures that you're sending relevant messages to your contacts. It also helps you create the right types of content for your target audience- content that adds value and is truly interesting and helpful.

2. Improve Lead Scoring
Lead scoring is the process of determining the sales readiness of incoming leads using a predetermined methodology. This B2B lead generation strategy involves assigning a rating based on behavioral or demographic patterns and prioritizing the leads with higher scores for your sales team to follow up with.

3. Grow and Enhance Your Existing Marketing Database
Did you know that new business growth opportunities exist within your existing B2B data? The information in your database can uncover your top industries and best customers. You can then use this information to go after new prospects that match very specific criteria to your company's needs and requirements. Additionally, you should be cleansing and updating your database with key B2B information, such as email address, direct dial phone number, title, job function, and more.

ZoomInfo can enhance your existing B2B lead generation strategy by identifying your buyer persona, updating your marketing database with key B2B information to improve lead scoring, and helping you grow your database.